McVitie’s to extend ‘sweeet’ campaign with Victoria biscuits

first_imgUnited Biscuits’ (UB) Christmas TV debut for its McVitie’s Victoria biscuit selection will kick off on 4 December.The company, which has just been sold to Turkish food group Yildiz Holding for £2bn, has made an investment of £1m that will see the popular branded biscuit assortment featured in a 60-second advert during high-profile programmes for the three weeks leading up to Christmas Day. The advert is an extension of the ‘sweeet’ animal family debuted earlier this year in the McVitie’s master brand advertisements.A longstanding consumer favourite, McVitie’s Victoria returns to shelves this season in a new hinged box, designed to give a more modern and premium feel. Following UB’s investment in packaging technology, the revised format will also contain two re-closable individually-wrapped foil film trays as well as weighing in 200g heavier at 700g (RSP £10).Meanwhile, McVitie’s Penguin brand has also tapped into the John Lewis Christmas advert, and has created a Monty the Penguin-inspired ‘tearjerker’ advert using the hashtags #MontyThePenguin and #sweeet. Its ‘sweeet’ campaign also uses animals to help its products appeal to children.Sarah Heynen, marketing director for sweet biscuits at UB, said: “The launch of McVitie’s Victoria onto our TV screens this Christmas marks another momentous occasion for McVitie’s at the end of what has been a highly successful year for the brand.“Although we are keeping the stars of the campaign under wraps, we hope our customers will be as excited as we are to see the debut of Britain’s best-loved biscuit assortment on TVs in homes throughout the country. We expect a positive response from consumers following the success of the McVitie’s ‘sweeet’ TV campaign earlier in the year so will be working closely with our retail customers to ensure they can meet anticipated demand.”Private equity fund business Blackstone and PAI Partners handled the deal with international biscuit manufacturer Yildiz Holding, which already owns chocolate brand Godiva.If you havn’t seen the infamous John Lewis Christmas advert yet, which inspired UB’s penguin campaign, then watch it below.last_img read more

Inside Conditions – The Spirit of ‘Spartacus’

first_imgAUBREY BRUCERetarded alert: last weekend the reported that a man was killed when a toilet was thrown from the stands after a soccer match.  According to the report, “A man was killed when a lunatic soccer fan hurled a toilet bowl from stadium stands as supporters of rival clubs clashed in northeastern Brazil.A police officer in Recife said on Saturday that the death occurred [last] Friday at Arruda Stadium after a match between Santa Cruz and Parana. The cop spoke on condition of anonymity because he was not authorized to speak to the press. He said said fans ripped three toilet bowls out of stadium restrooms and threw them from the stands. One hit and instantly killed a fan he identified only as Paulo Ricardo Gomes da Silva.The incident comes six weeks before Brazil hosts the World Cup. Is Brazil ready to host several World Cup soccer matches in less than two months?The following is a partial list of sports disasters over the past 50 years. provided by  “May 24, 1964, Lima, Peru: more than 300 soccer fans killed and over 500 injured during riot and panic following unpopular ruling by referee in Peru vs. Argentina soccer game. It is worst soccer disaster on record.January 2, 1971 Glasgow, Scotland: 66 killed in crush at Glasgow Rangers home stadium when soccer fans trying to leave encountered fans trying to return to stadium after hearing that a late goal had been scored.January 20, 1980, Sincelejo, Colombia: bleachers at a bullring collapsed, leaving 222 dead.October 20, 1982 Moscow: according to Sovietsky Sport, as many as 340 died at Lenin Stadium when exiting soccer fans collided with returning fans after final goal was scored. All the fans had been crowded into one section of stadium by police.May 11, 1985 Bradford, England: 56 burned to death and over 200 injured when fire engulfed main grandstand at Bradford’s soccer stadium.May 29, 1985 Brussels, Belgium: when British Liverpool club fans attacked rival Italian supporters of Juventus team at the Heysel Stadium before the European Champion’s Cup final, a concrete retaining wall collapsed and 39 people were trampled to death. More than 400 people were injured.October 16, 1996 Guatemala City: at least 84 killed and 147 injured by stampeding soccer fans before a 1998 World Cup qualifying match between Guatemala and Costa Rica held at Mateo Flores National Stadium.There have been many more fatal accidents in Unites States sports venues as well as other sports stadiums around the world.  One of the reasons that I am writing this column is that it is easy to be killed or injured in some of the flawed and ill designed venues around the globe.There also seems to be a growing mean spiritedness that has become a negative part of the so-called sports culture. A few White males seem to be experiencing a testosterone epidemic, well at least when it comes to sports venues and the games played within.These guys get so hyped up and juiced up and depending on if they win or lose anything can happen and they can possibly screw up bad, really bad! Some of these “ultra fans” reside in a fantasy “macho macho man” world and often fantasize that they’re the ones making the tackle, hitting the winning home run or scoring the decisive goal.According to a report written by Kevin Murphy and published by Reuters on Feb. 21, 2014 Joshua Bradley 25, [was] accused of striking Kyle Van Winkle, 30, multiple times after an argument on December 1, 2013 outside the National Football League game at Arrowhead Stadium.Van Winkle left the stadium during the game and went to a parked Jeep Cherokee that resembled the one he arrived in, according to a probable cause statement by Kansas City police.But the vehicle belonged to another person, who found Van Winkle passed out inside and sought help getting him removed, according to police. Bradley, among others, responded and he argued with Van Winkle before punching him to the ground and then kept striking him.My point is getting sloppy drunk and passing out in someone else’s vehicle may be offensive, but assaulting someone who is drunk and passed out in someone else’s vehicle is cruel, inhumane and homicidal.Is that one of the reasons that “stand your ground” laws are now considered the rule rather than the exception.  A man died because he mistakenly identified someone else’s car as his and sought sanctuary not the cemetery. America seems to be evolving into one big “fight to the death” arena where anything goes.  Is this the indicator of our future as well as the future of sports?(Aubrey Bruce can be reached at: [email protected] or 412-583-6741.) Follow @NewPghCourier on Twitter us at our mobile app at read more