announced on Monday that the company will acquire all outstanding shares of live streaming video game website Twitch to about $970 million in cash, which is to set up the Amazon has the largest mergers and acquisitions.
comes from Google’s $one billion acquisition scandal, Twitch became the focus of discussion in the capital market in the past few months. It has up to 55 million MAU per capita to up to 106 minutes; traffic ranked fourth in the nation, more than Hulu and Facebook all we are familiar with the website; as early as 11 months ago in September 2013, the Twitch round of financing has been raised to $20 million. read more
reporter Lv Yin from Guangzhou
from 2005 to the present, Guangzhou Youth Culture Communication Co., Ltd. (hereinafter referred to as the "Youth Literature" (3G) and jiubang digital portal for web hosting) the novel copyright infringement lawsuit as the marathon, has lasted 8 years.
"ten years (tort) evidence chain, for youth literature, this damage is devastating." In mid July, Wu Jinwen, chairman of youth literature detailing the company suffered combat infringement status to the weekly Times reporter, has been unable to operate on the verge of trouble "". read more
on the business navigation and shopping rebate for the core business of consumer shopping guide website rebate network announced yesterday, tens of millions of dollars in investment has been Chuangtou and Disney’s steamboat ventures.
The main mode for signing
rebate network with the B2C website, Internet users use the website account can log in contract for businesses, according to the proportion of shopping or quotas to get cash back now. According to reports, including Jingdong, dangdang.com, Eslite mall, shop No. 1, the U.S. group net and taobao.com site have been contracted. read more
in order to attract the attention of the user, it is best to come up with a real and others do not like the project, have their own characteristics. From the following four simple to talk about my views
1, do the first
anything first names can let people deeply remember. For example, the Olympic champion, this is absolutely a lot of people remember, and remember the possibility of runner up is much smaller than the championship, this is because the ads on TV are please why the Olympic champion to shoot, and not to please the runner up. The first is the "famous brand", others can not get away. Like the four portal station Sina, NetEase, Sohu, Tencent, is because of the relatively early, in the hearts of the user has been printed a deep trace, we know that the news to go to these large sites. If you want to do a portal site, it is very difficult to do, unless you and Tencent, there is a huge user base. There is a Sina micro-blog, is also the first launch of micro-blog, when it comes to you the first affirmation is Sina micro-blog, of course, you may say there is no way to Tencent, the Tencent, the user group is too large, now basically the Internet will have QQ ten thousand words omitted, you know. There are like Ma Yun’s Alibaba, Taobao, etc., are the first example of such a lot of examples in this is not an example. Anyway, as far as possible to find no one has done, or a small competition projects. read more
is a website of the company, one is unavoidable differences in regional. For example, an enterprise or an individual wants to do a website, then he must first consider the choice of the local site company. One is considering the safety of the site, with the field, the establishment of the company and not know it is not so at ease, so do feel an event all transactions on the internet. If I pay a deposit after you ran away. What should I do? Most people would consider this point, so they tend to choose a local site, it is best to come to inspect the site of the company, or by the door-to-door salesman to communicate with them. So they will be assured of signing the contract to the website for you to do, do it might stand a bit better, and some enterprises especially if there is a certain scale enterprises to cooperate, the two sides reached a cooperation before the Party A will generally B for the establishment of the company to do a detailed understanding of. The premise of these exchanges is that the Party B is the site of the company must be a local network company, which is a lot of enterprises in the selection of the first condition of the company. read more
recently, Sohu launched the first launch of the group purchase service in the portal, Sohu love home group jointly launched a number of new real estate Beijing group purchase activities. Participate in the group of consumers in addition to enjoy all the concessions developers can also get more discounts. Different from the vertical buy site, Sohu love home group relies on Sohu’s rich customer and user resources, almost all areas of daily life can be involved. Love the way home group Sohu group purchase not only provides substantial discount for users, it also provides a new network marketing service for customers, to help Sohu further upstream resources and revitalize the deep user value. read more
[TechWeb] reported on April 2nd news, suning.com today announced the beginning of April, redBaby mother network and bin purchase network will be fully incorporated into the suning.com platform, then red children will be fully shared suning.com logistics system, supply chain management system and membership management system.
at the end of February this year, Su ningyun group released the new organizational structure, in which suning.com, set up 8 division, expand the virtual cloud, products and key aspects of logistics construction, set up a lot of future development based on cloud business department, such as digital applications division, cloud products division. read more
first issue: about CMO and CEO
1, you have been a topic of debate in CMO and CEO, qualified CMO you should have what qualities and skills? How to be a good CMO
I participated in the two days before such a meeting, which is related to management, but not so much relationship with marketing.
I think a CMO is at least a partner level, not a marketing director or marketing manager. Not only to do promotion, dissemination and other things, he should be a senior manager to see the company’s perspective. Then the company is all his affairs, including the production of what products, how to meet the consumers, then what channels, what is my plan this year, the company’s strategy, he actually should be involved. read more
marketing year after year, especially this year, more tricks. Excellent letter second-hand car ho throw 30 million seconds of advertising to 60, crazy brainwashing advertising not only brings a powerful visual impact, which is not a small mental shock. The phrase "on the last excellent letter of second-hand car" slogan was "impressive and easy to remember," or, or open loop repeat mode Bo "extraordinary" worth mentioning, have to say, in a lively discussion of the public in excellent letter second-hand car success. Liu Yuhan believes that the excellent letter to the development of second-hand car in the second-hand car market in the spring is approaching, the second-hand car brand marketing ringing salute, worth its successful brand marketing mode on the industry. read more
2015 China Internet venture capital inventory, with data and ideas, to share with you in 2015 the domestic Internet venture, investment, large companies, listed, failure and other comprehensive information.
BAT three giant strategy, IT is very concerned about the worth of oranges, and the global Internet practitioners Chinese attention, because of their "Internet empire" has formed, both in their own business, investment or acquisition, or globalization strategy, the three companies involved in almost all of the Internet or Internet plus the field, continue to extend the business territory and the territory, it is no exaggeration to say that BAT has bought most of the Internet Chinese. The next IT oranges will be divided into three articles were part of the 2015 annual inventory of large companies to concentrate on. Today is mainly to bring the Empire of Alibaba. read more
surging news reporter Fang Xiao
according to foreign media reports, AshleyMadison.com days before the online affair website was hacked, stolen a large number of user data and information of the company responsible for the events of the hacking team said the move is not to expose the commitments made when the website promotion.
AshleyMadison.com triggered a huge moral controversy has also made it tough in many countries.
AshleyMadison.com was founded in 2002, is a married person with friends, dating service website, advocating the "life is short, the town" (Life is short. Have an affair). Founder of the company claims that its ultimate mission is "to promote the perfect affair". The site currently has 37 million members worldwide last year, the rapid expansion of its foray into East Asia, for example, in June last year in Japan, August in Hongkong China, November Taiwan China landing. However, the huge moral controversy triggered by the site in many countries have been severely resisted. read more
March 22nd morning news, the day before the media reports taobao.com will put Taobao’s customer service upgrade Taobao alliance, and the alliance is expected this year will be to bring more than 1 billion of the income of small sites. It is understood that the program was named the "blue whale" in Taobao inside, the small website aims to tap the potential marketing potential.
It is reported that Taobao
, the blue whale plan is not just advertising alliance form, which will have more action. Taobao insiders, advertising alliance is the blue whale plan of the tip of the iceberg, in addition to advertising, Taobao may also take the acquisition of shares in, and other means to improve the whole the upstream and downstream industry chain. read more
hunting cloud network reported on April 2nd
has exclusive hunting cloud network broke the news, micro-blog will soon start advertising and media users from sharing plan. Today, we found that part of the media from the user’s micro-blog has put brand advertising. According to Sina insiders, micro-blog advertising into the beta program has been quietly on the line.
in the network Reds @ genius panda micro-blog, a marked popular activities cards appear in the text and interaction between micro-blog, graphic information on the card is the promotion of software "embarrassed words", click on the card that is entering the official micro-blog software. Another user participation is measured @ nutritionist care in one of his credentials is Beijing Friendship Hospital nutrition nutritionist, Beijing Dietitians Association columnist, the micro-blog text page also marked popular activities of the card, click into the @ COFCO life administrative micro-blog. According to informed sources, online, advertising card jumps are advertisers micro-blog home page, product page even consider buying the next link. read more
is now more and more people turn from the media account published articles, but if the content is not rigorous, it is easy to give you trouble.
some time ago, Zhengzhou, a company editor Xiao Feng in today’s headlines issued an article, did not expect to bring him great trouble.
according to the Henan city channel reported, after a few days ago, Zhengzhou Xiao Feng received a letter from Zhejiang to Hangzhou to send mail, open, small when Meng Phung ton.
summons is sent by the Yuhang District Court of Zhejiang City, Hangzhou Province, the plaintiff is Zhejiang Taobao Network Co., Ltd., the defendant is a small feng. read more
originally had a "social marketing and social operation mortal immortal" title, but think about is the title of the party, so the ball.
this article I began to wonder at the end of last year, compared to before the Spring Festival this year, hurried out to the "sales and marketing" published. After that, I had a cold, after a few weeks I turned again to look at and made some changes, especially in the last few paragraphs with a pretty long.
based on social media marketing, is a hot spot nowadays. I met the marketing people, almost no one is not talking about this. But I think, a lot of people for the understanding of this thing is wrong, and even can be said that the five words of social marketing, itself is questionable. read more
Beijing on June 10th news, according to foreign media reports, the U.S. electronic coupon website Coupons.com said today that it has received $200 million in financing from institutional investors.
Coupons.com says it will spend about half of its money on corporate expansion, including strategic acquisitions and marketing campaigns. Steven Bauer, Chief Executive Officer (Steven), said the remaining funds will be used to repurchase shares from existing investors and employees in the hands of Boal. read more
recently this time and a few friends exchanges plan is more, especially a friend to do the planning has been for several years, but this time he felt the topics had the same theme, so that no planning ideas, don’t know how to submit a what kind of subject to the leadership turnover. I believe a lot of friends have to do the planning and he had the same idea, especially when doing the subject, do not know how to conduct marketing theme, so as to attract the attention of users, and finally achieve the benefits? For this question, we work together to explore the solution to what. read more
introduction: construction industry website idea long-standing, is also optimistic about the development trend of the industry Web site, you want to go to the regular development of a planning industry website transition from the dumpster.
a, industry choice:
look at the major industries, almost all major industries have been the monopoly of the site: cement, chemical, steel and so on, our only way out is to find more market segments. Because one of my relatives in the building materials industry fought for many years, so I have to use Baidu Search building materials industry know, but building networks all over the country, large and small building materials and building materials are so numerous, general industry, requires a lot of manpower to gather material to understand the characteristics of various categories, is not suitable for our start-up website. So, through more than half a month of market research, we chose to do the door and window industry website, the main reasons are as follows: read more
QQ as China’s largest chat tool, QQ space also attracted a large number of users, then as marketers we have to seize this piece of cake, someone’s place, there are marketing. How to make the QQ space into a suitable marketing tool? Here are the author to give you a step-by-step solution:
the first step to modify the spatial data.
QQ space in the upper right corner of the settings, modify the information, modify the selected on the left of spatial data, spatial name is the name of the enterprise or related keywords, in the space that fill in the URL and contact, then save the set up, the first step in setting space information has been completed. read more
in the website promotion methods, the weight is related to a deadly web key, it determines your site traffic, the number of the chain, keyword ranking, page view, user loyalty, your weight is higher, on behalf of these factors is higher. But for many novice, the site is often down right, a website is not easy to have the weight, was suddenly dropped, which is undoubtedly a deep blow. The face of the right to drop, the owners do not panic, to calm thinking, careful analysis of the internal causes, to find ways to find the problem to enhance the weight of the site. The following author to explore the reasons for the site was down right and treatment methods. read more