Interestingly, the data show that this year those who like to travel mostly avoid last-minute vacations. Compared to the previous year, this type of vacation lost an average of 89,93% of searches. City or city break trips also suffer from a drop in interest due to the pandemic, and record a search loss of 77,85%. Austrians also love to relax. With a growth of 30,68% since the summer of 2019, wellness holidays are the number 2 most popular types of holidays in Austria. Third place went to travel to cultural and other attractions, with a growth of 14,5%. Demand for hotels fell, while demand for holiday homes rose by more than half. Focus on active vacation and wellness “The data from the research show that the Austrians showed the greatest demand for domestic travel, which put Austria as the destination in first place in terms of demand. The great news is that Croatia took second place in terms of demand, which is an excellent result in these circumstances, while Germany took third place. It is also important to note that no other country outside the DACH region has recorded a positive increase in holiday demand as Croatia. “, he pointed out Branimir Tončinić, adding that the demand for hotels in the Austrian market has fallen this year, and the demand for accommodation in holiday homes has increased. The volume of hotel searches decreased among Austrians (-18,07%), while accommodation such as holiday homes, apartments and houseboats increased by 13-26%. Holiday homes are the absolute winners, both in this research and on the Croatian market this year. It’s about the results of an online booking platform survey Travelcircus on changes in the travel habits of tourists due to the coronary virus pandemic from the DACH region, ie Germany, Austria and Switzerland. The interest and demand of Germans, Austrians and Swiss for travel to Croatia in 2020 is at least 50 percent higher than the year before, said the director of the Croatian National Tourist Board in Austria Branimir Tončinić. According to the results of this research, in 2020, interest in travel to Croatia, Germany, Austria and Switzerland increased, while some countries competing with Croatia also performed worse. Namely, in the entire DACH region, interest in Spain and Italy fell by 10 percent, and only in Austria did the demand for Italy, France, the Netherlands, Sweden and Norway fall by more than 30 percent compared to 2019. Guests from Austria this year were more looking for an active holiday. According to the survey, in June and July 2019, Austrians searched an average of 13.835 times for a combination of an “amusement park” and a tourist destination; and in the summer of 2020, there were 23.040 searches of the same search. This corresponds to a growth of 66,53%, and compared to 2017, an impressive 185,68% growth can be seen. The data clearly speaks of a trend that has been growing for years, and now, at the time of the coronavirus pandemic, it has further jumped out and accelerated development for quality facilities, not just the sun and the sea. See the entire research in the attachment: Travelcircus / SO VERÄNDERT CORONA UNSER REISEVERHALTEN
Even worse is that Nigerians have to fork out much of the money as we probably account for half of sub-Saharan Africaâ€™s revenues. Thatâ€™s a whooping Â£42m, which as of the time of writing this was N20.3b. AddÂ Supersportâ€™s top-ups and we are probably looking at N30b or more in subscription fees for a season. And that is only a part of the costs. There would probably be a further N10b or much more from merchandising. Recently, a friend related to me how he was at Old Trafford to buy Manchester United items and was surprised at the number of Nigerians in the store. He remembered one in particular because the guy spent over 2,000 pounds at a go. There are also the jet-set supporters who fly all the way to the UK in their private jets just to watch their clubs play, and others who simply shop at the UK malls or duty free shops without going to the stadiums.In effect, we are looking at the possibility of Nigerian fans extracting about N50b annually from our recession-hit economy to dump in the UK economy. Even if you half that figure because of our economic woes, you would still get a frightening number.All that money is what a marketing man calls disposable income. Disposable income is what is available to the person to invest, save or spend after his taxes. That is what you spend on beverages, shares, clothes, mobile phones and airtime etc. So imagine what our companies are losing in sales every year as these monies are withdrawn from our banks and pumped into the UK economy.That money that should go into the books of Nigerian companies â€“ many of whom are struggling. Some have folded up or retrenched staff or are unable to pay salaries. Sadly, some of these companies have helped to perpetuate the popularity of the EPL by sponsoring the games and clubs, while neglecting the local football league.It is payback time. These days I allow my DTSV subscription to drift for days before re-subscribing; life has become hard in Nigeria. I am not alone in this. I have found out, many have stepped down their bouquet choices or have stopped paying altogether. It is clear for all to see that even the mighty DSTV is reeling from our economic woes as they have cut their sponsorship of domestic leagues in several sub-Saharan countries.Our beverage companies are failing to sell their premium brands, and are instead flooding the markets with low-end alternatives. Every sector is suffering. To be clear, football alone is neither the cause of all our problems nor the sole solution, but the money we are losing in football annually is staggering. Think what can do in Nigeria if we pushed hard to get our football and other sports right?Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegram In the course of the week a friend drew my attention to a CNN report that showed that after London, Lagos was the city with the highest sale of Arsenal jerseys in the world. It boggles the mind that a city in a sub-Saharan Africa with a colossal population of desperately poor people, is where millions of pounds are spent on the jerseys of a foreign club. Not in Chile where Alexis Sanchez, arguably Arsenalâ€™s biggest star is from; not in Germany where another star Mezut Ozil is from. But the picture is far worse when you consider that the same free-spending habit is found among Nigerian fans of other popular English clubs like Manchester United, Chelsea and Liverpool. Indeed, the money that Nigerians spend on the EPL annually should worry every major consumer business in the country as well as the government. TheÂ Daily Mail UKÂ recently reported thatÂ Supersport, that has the EPL broadcast rights for sub-Saharan Africa, agreed to double the current Â£84m they pay annually to 168m pounds from 2019 to 2022. To have a sense of how crazy the figure is, the company with the rights to the Chinese market for 2016-2019 SSMG is paying just Â£13m per annum. That means sub-Saharan Africa, the worldâ€™s poorest region, is paying six times more than China. Not only does the Chinese population top that of sub-Saharan Africa, they are the second richest country in the world, one to whom the beggarly nations of Africa creep to for aid on a regular basis.The rights for North America belong to NBC who are currently paying Â£128m annually in a six-year deal from 2016 to 2022. Although a new deal will see the Chinese pay Â£180m annually from 2019, it is curious the area we go head-to-head with the world economic superpowers is in splashing cash on English football. To my mind, it is sheer insanity for sub-Saharan Africa to even pay a quarter of what China or America are paying.
Duro IkhazuagbeNigeria’s Super Falcons home jersey has been voted the best women’s national team jersey at the last FIFA Women’s World Cup held last year in France.The nine times African champions featured at their eighth tournament in France in that breezy green and white outfit designed by NIKE shortly before the country’s senior male team featured at the 2018 FIFA World Cup in Russia. The jersey sold out in just few hours after it was launched in London two years ago. It was also one of the most sought-after jersey in Russia despite the fact that the Super Eagles failed to progress beyond the group stage.This perhaps explains why when the Super Falcons filed out for the Mundial in France, it became an instant hit with the fans and got nominated on Sunday amongst the four jerseys shortlisted for votings. It was the only African team jersey that made the list.The other countries jerseys listed for the poll include England, Germany and Australia.In the voting which ended yesterday, it was little surprise that the Super Falcons jersey polled over 50 per cent of the entire 2,348 votes cast.Australia’s Women’s team jersey finished a distant second behind Falcons, polling 21 per cent while England (15) and Germany (15) placed third and fourth respectively.Those who believe the hood does not make the monk were however right at the tournament in France as the Super Falcons with their beautiful jersey did not record more than just one victory- the 2-0 defeat of South Korea in the group game. They however lost out of the tournament in the Round of 16 to Germany just like they did at the 1999 edition hosted by USA.Interestingly, the men’s version of the jersey was voted amongst 20 iconic World Cup jerseys of all time last April.In the final poll conducted in 24-hours by BBC Sports, the Super Eagles’ 2018 kit was voted fifth among the iconic football shirts worldwide across all generations.The shirt was beaten by those of Brazil (1970); Netherlands (1988); West Germany (1990) and England (1966) in the top four places.The Nigerian shirt had nine per cent of total votes cast whereas the winning shirt, that of Brazil, had 14%. England in the fourth place had 10%, just one to pip Nigeria to the fourth place.Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegram
TV technology provider Kit Digital’s media management services spin-off, Kit Digital Content Solutions, has been rebranded as Utd. by Content.The new company will deliver services and solutions to provide content management services for digital cinema, content preparation and production for home entertainment providers, news clip production, localisation and distribution, content ingestion, metadata and asset management for digital platforms, production services for managed workflows, and advice and support in the form of professional services across all sectors.Utd. by Content will be headed by CEO Petr Stransky.
Technology provider Xstream has launched the MediaMaker Loading Dock, which is says is designed to simply the OTT and TV everywhere content supply chain. MediaMaker Loading Dock is a content supply chain management tool designed, according to Xstream, to solve the challenges in the content supply chain, including continuously varying distributor requirements, support for large amounts of content, fragmented supply chain vendor deliveries, ensuring quality of video and metadata assets. bridging the gap between legacy set-top boxes/IPTV and OTT/TV everywhere, screening and rating of assets for parental control and reducing the cost and time spent managing assets and ingest.MediaMaker Loading Dock solution is pre integrated with Xstream MediaMaker, but can also be deployed with other deployments and video management systems, according to Xstream.“We pride ourselves on being at the forefront of the evolution of OTT and TV Everywhere technologies, delivering flexible and scalable technology designed to streamline, automate and empower our customers to deliver their premium content, personalized to their consumers, wherever and whenever consumers want it,” said Peter Holmelin, chief technology officer at Xstream.“MediaMaker Loading Dock is designed to meet all the fragmented and complex challenges in the content supply chain operators face when launching an OTT/ TVE service. MediaMaker Loading Dock is remarkable and will enable telcos, cable operators and broadcasters to increase their speed to market while at the same time reducing cost and expanding consumer reach on multiple devices.“