The rich volcanic soil, mountainous terrain and expansive Laurissilva forest – a UNESCO World Heritage Site covering 20 per cent of the main island – mean that if nature is your thing, guests will feel extremely happy there. – Advertisement – It has the winning combination of breath-taking natural beauty, friendly people, great food and wine, value for money, excellent accommodation and outdoor activities, fun cultural festivities, year-round warmth and is within easy reach from the UK (3.5-hour flight). On the same latitude as Casablanca, this Portuguese outpost is home to some of the most striking and lush landscapes in Europe. The scenery is rugged, varied, more tropical than anywhere else in the continent and the warm sea is always close by. – Advertisement – OlderWorld Travel Awards reveals Middle East hospitality leaders Discover Madeira has been awarded the title of Europe’s Leading Island Destination at the World Travel Awards.It is the seventh time the archipelago has received the accolade. – Advertisement – Madeira was referred to as the most enviable island on earth by author H.N. Coleridge in the 19th century – “it ensures every European comfort with almost every tropical luxury” – and as the award shows, this view continues to the present day. The destination has been in the news for its excellent handling of the current Covid-19 pandemic, making it one of the most appealing and safe holiday options.However, safety is just one of the many strings to Madeira’s bow. – Advertisement –
Would you like to read more?Register for free to finish this article.Sign up now for the following benefits:Four FREE articles of your choice per monthBreaking news, comment and analysis from industry experts as it happensChoose from our portfolio of email newsletters To access this article REGISTER NOWWould you like print copies, app and digital replica access too? SUBSCRIBE for as little as £5 per week.
56 Longman Terrace, Chelmer.THIS elegant family home is in one of Chelmer’s most sought-after enclaves. Owner Helen Phillips has lived in the area for more than 40 years and bought the property at 56 Longman Terrace 17 years ago.“It’s my fourth house within a kilometre radius,” she said. “I’ve had the same neighbours for over 25 years. We’re extremely close.”Ms Phillips said the home had gone on the market around the same time her parents moved into the care home next door. “It was fate. I moved in next door to be close to them,” she said. “Back then there was a gate between us for direct access.”Ms Phillips said she had made extensive renovations to the property.“As our family grew and my children had children and moved overseas and interstate, I added an additional level to accommodate visiting family members,” she said.More from newsParks and wildlife the new lust-haves post coronavirus19 hours agoNoosa’s best beachfront penthouse is about to hit the market19 hours ago“Over Christmas I managed to squeeze 17 people into the house.”The three-level home sits on a 1012sq m parcel of elevated land. On the main level there is a large covered front veranda, and multiple living and dining areas, a kitchen, guest bedroom with ensuite, additional bedroom, bathroom and laundry. There is also a covered patio that overlooks the pool area. Upstairs, there is a master suite with two balconies, dressing room, ensuite and office space.On the ground floor there is a self-contained fourth bedroom with kitchenette and bathroom and a two-car garage. “It has a wonderful, seamless flow from inside to out and an open-air feeling which makes it great for entertaining,” Ms Phillips said. She said Longman Terrace was a lovely street to live in, that had a wonderful “family feel” to it.
How does your branding highlight the connection between your customers’ goals and aspirations and your own? Nike’s #MakeItCount campaign accomplishes just that by depicting the creative results of an opportunity its audience would kill for: a pile of cash, a video camera, and the simple instruction to “make it count”.With all of the research, analysis, consultation, and fine-tuning that goes into branding campaign, it can sometimes be easy for the message to get lost somewhere in the process. A slogan can be over-worked or over-polished, and it can wind up losing its meaning. That’s not what happened with Nike’s latest branding effort, however. Instead, thanks to a couple of individuals thinking outside the box, it’s an ideal example of branding at its best.When the sporting giant hired director and editor Max Joseph to film a commercial for the Nike FuelBand featuring the slogan “Make It Count,” at the last minute Joseph called an audible. Taking Nike’s message (and its money) to heart, he and friend Casey Neistat set off on an around-the-world journey to truly take advantage of the opportunity. As Mashable’s Zoe Fox reports, it took the duo 10 days to spend all of Nike’s cash. In the process they traveled 34,000 miles, visiting 16 cities across three continents. The result is a one-of-a-kind video that truly encapsulates Nike’s message. It’s also a tremendous success and thanks to its viral status, Nike isn’t too upset that things didn’t go quite according to plan.The lesson for companies looking to establish their brand? Stay focused on your message and truly take it to heart. If you can show your audience how it relates to and connects with their own personal goals and aspirations, they’ll respond accordingly.Related Content from OpenView:The right branding effort is crucial to connecting with your customers. This post will provide you with helpful steps to developing your own startup branding successfully. And for more on the benefits of tracking your company’s brand awareness, read this post from the OpenView blog.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThis