Where the Bucks Stops Working Versus NonWorking Dollars in Marketing

first_imgWe’re entering a New Age in marketing. Media is changing. And marketers, customers and even the outsiders are changing along with it. The dynamics and landscape have been irreversibly altered. But how does the average online marketing strategy get impacted, you may be wondering. Well, if you’re in a demographic where the marketing strategy hasn’t changed, then you may soon find out the answer.How does all of this relate to your valuable marketing budget? Working dollars and non-working dollars are getting closer in importance. There isn’t a perfect ratio that should dictate how your working dollars should be spent against your non-working dollars. But you should know that, although you may not see it, your behind-the-scenes investments may be bringing in a significant return.The Digital Age has brought with it a number of developments: social media, online analytics, increased connectivity and much more. Suffice to say, the changes have been so wide-sweeping that marketers themselves need to internally and externally change in order to adapt. For more on this subject, read the full article by Bob Gilbreath.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img

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