content is king view has been popular, the quality of content and improve the user experience, has become a lot of website construction and website operators consensus. From the user’s perspective, a website can bring more information, at least you can let the user worthwhile". What’s more, a lot of attention to the contents of the website itself can bring help and value to the user. The search engine will need more quality content, because the search engine itself does not create the content, but only through the spider crawling content retrieval. Only Everfount provide high quality web content will continue to care, the search engine’s patronage and favor. There are many factors to determine the quality of content, the same article different people will have different views, although the different views, what kind of content is a good content? Shanghai website design company pilot technology view is the best content is the essence of website optimization.