Day: September 8, 2017
listen to a song, drink a pot of tea, the spider came. Log analysis found the spider found prey, eat snacks very high heart left, leaving some 20000.
I use the Ali cloud servers, Windows+IIS+PHP code is used in WordPress, open the pseudo static. Although I also know better combination of linux+apache+php, but they used to windows and IIS, and is a type of small personal website, the efficiency is not very high, so there is no change.
tools to detect it, see the effect, the compression ratio is quite high, about 50%, shut down to sleep. The second day morning, the habit of search keywords, the day before the top ranked website ranking fell to second. Because this has happened in the past few days, he returned, so this is not too much.
just get started when IIS is the default configuration, this year has remained intact, almost did not modify. The evening of September 25, 2014, I want to open a site of compression, is said to be able to speed up access, then open the Gzip, the specific configuration shown below:
21:00 in September 25th after the opening, it is not my Gzip time? Go online search, found a lot of open Gzip will not affect the Shanghai dragon, most of them said is not affected. I try to turn off the compression, and then wait for a long time, such as the spider come over and log analysis.
The log analysis shows that this phenomenon is to
website is built up in 2013 5, more than a year with original, do promotion in Shanghai love to know where the ranking is slowly rising. Key words often ranked in the Shanghai love home, sometimes also appear in the first. The problem is the ranking is not stable, sometimes suddenly dropped to second, or third. Because the ranking is often unstable, so to see the ranking fell that is natural adjustment, this is precisely why I did not find and get rid of the mistake in the first time.
immediately open the log analysis, search Baiduspider, are all 200064 errors found, also love Shanghai after spider did not find the page.
function itself is good, but it may have some conflict, this time I do not know.
and after three or four days, the ranking not only did not recover, but continued to decline, the top 100 are not search. What surprised me most was that with domain name + keyword search not to the site. I think there is definitely a problem.
from Shanghai is recommended for love, support open Gzip, Ali cloud server is one of my friends bought, it opens the Gzip very early, but he did not open the pseudo static, included also not affected.
first is the title of the article has long tail word characteristics, the article page useexcept as new content to attract the spider crawling, increase included in the site, or a layout of the long tail word key point, many Shanghai dragon Er will require a news section site in optimization, the purpose is to facilitate the the layout of the long tail word.
is actually the reason why sometimes is because you don’t actually write today, Shanghai dragon world with their own personal experience to talk about Shanghai dragon to write original articles should pay attention to what
The second is the content of the ?
is the last exposure, the effects of the exposure time of the search engines crawl the web, which is why we’re in the chain always put some inside pages of the hyperlink, guide the user to click, increase exposure, the purpose is to better able to increase the weight of the page, improve included, increase traffic.
for Shanghai dragon, writing that is not strange, every Shanghai dragon, whether you are a novice or veteran, is to write an article from this step. Just write so many articles, you really will write
so in general, write every Shanghai dragon do, but how to write it or we need to study more and >
with love Shanghai for content increasing the degree of attention, the original content simply does not seem to meet the love of Shanghai’s appetite, sometimes you will find that you write original articles desperately, but included and ranking web site does not seem to be much better.
image matching, graphic combination is now the majority of people would use in the optimization are updated, and if the image size and the ALT tag is reasonable, there may be love Shanghai picture capture, have more opportunity to show, in writing, and the content of the picture the content of the article should, since love Shanghai entered the era of pictures, the content of the picture is the search engine as a critical evaluation of a web content, if not the corresponding pictures and the contents of the article, so the light will be search engine shielding picture will be reduced, or even URL station sort of punishment, so we in update the article when used in combination with the graphic to focus on the matching degree of both.
is the content of the article is readable, the readability of the content is mainly to allow articles included into the upper index library love Shanghai, according to the official statement, only after the rise into the index library have more chance to be displayed to the user, it is involved in the ranking system, if it is in the lower the index, then indexed pages are likely to be spit out. So we in writing, readability should pay attention to the content of the article.
is not a Shanghai dragon investment can secure the marketing way, its development depends heavily on the search engine, search engine update algorithm, many enterprise site will collateral damage . If you just rely on the Shanghai dragon, when the site was K, the online marketing revenue may be zero, even more frightening is the punishment of the search engine is not to say that one or two days, short weeks a few months, and the recovery phase of the dark gray is undoubtedly to the enterprise. We do not consider the objective reasons of the search engine, website is also possible because our Shanghai dragon error leading to K. At the same time, we need to face fierce competition, your natural ranking, you are vulnerable to peer envy, or even malicious exclusion, these are uncertain factors we need into consideration in the calculation of Shanghai dragon investment returns the.
two: Shanghai dragon compared to PPC
The more intense competition
many companies tend to only see the PPC in PPC in the fierce competition, who is out of the high price, who will have a good ranking, generally our competitors are up to dozens of. But in the Shanghai dragon competition is another picture, Shanghai dragon competition there? We just search a certain flow of words can be found hundreds of pages of search results, the search results may be hundreds of pages, and can really profit may be only the first three pages. I can not help feeling: "achieves guku million". Shanghai dragon competition is cruel, many site is often not profitable has won the head broken and bleeding. But the sleep without any anxiety in the forefront of the search results whether the site can be? The water to flow downwards, you are up, for those at the top of the site should always beware of competitors. In the cruel competition from Shanghai dragon you need to calculate the new rate of return on investment? After often have many enterprises to invest in Shanghai Longfeng site, finally had to face the Shanghai dragon cannot bring the return dilemma, because the industry competition is too big.
three: Shanghai dragon investment is not very low
rate of return on investment for the love Shanghai encyclopedia explanation: the rate of return on investment (ROI) refers to the investment and should return the value of the enterprise economic returns from an investment business investment. The rate of return on investment is profit of every enterprise concerned. While many companies will choose Shanghai dragon as their search engine marketing (SEM) and the main strategy that ran its high rate of return on investment. Does Shanghai dragon investment return rate is so high? From the input to one PPC on the surface of the bottomless pit, Shanghai dragon is indeed a high return on investment strategy. But we look deeper words, you will find that Shanghai dragon also has some shortcomings, which can make the rate of return on investment discount.
: the uncertain factors make Shanghai Longfeng return on investment risk of
summary, keyword layout plays an important part in the whole station optimization, many enterprises to optimize the effect is not good, is the first step in the layout of the keywords is insufficiently rigorous caused, no attention to key words and web page relevance, not focus on keyword density, so the influence to the site keywords ranking, above is the depth of the network Xiaobian share "Shanghai dragon in the optimization of the keyword density how much more appropriate" related information.
topic page, all set in a page, project page density must be high, special page keyword density should be controlled between 6%-9%, the density of not too large;
2, the list page keyword density
list page layout is the core keywords, keyword layout must follow the same type of layout, increase the relevance of keywords, and then control the keyword density between 2%-8%;
home is the layout of the key words, the weight is the highest, the layout of the core keywords to make core keywords to get good rankings, the density can not be too low, the general home density control in 5%-9%
content page to consider the user experience, the necessary natural keyword density, you can control the malicious stack, 1%-6%, the content of the page keyword density is too high, too easy to affect the reading content;
4, the content page keyword density
home page keyword density
introduction: Shanghai Longfeng optimization is an important indicator of keywords ranking, ranking and keyword density has great relationship, and for numerical control in the number of keyword density, this is not a sure, is that 2%-8% as the standard, because every person in Shanghai Longfeng optimization insights is not the same. The numerical density of keywords is not the same, according to the different situation that small deep web page, keyword density values vary, the keyword density can be controlled at 1%-9%, take a look below.
source 贵族宝贝shenduwang贵族宝贝/Article/ youhuazhongguanji_1.html Shanghai Longfeng reprint please!!!
Only one page
3, page keyword density
network security and privacy considerations, search engines follow the robots.txt protocol. By creating a text file in the root directory of the robots.txt website, you can declare not to be part of the visit robots. Each site can control whether the site to be included in search engines, or specify the search engine included only the specified content. When a search engine crawlers visit a web site, it will first check whether robots.txt exists the site root directory, if the file does not exist, then the crawler crawl along the link, if present, crawler will be in accordance with the contents of the file to determine the access scope.
Altavista spider: scooter
AlltheWeb spider: fast-webcrawler
User-agent: * * here represents all kinds of search engines, the * is a wildcard
In view of the
baby baby bot
Yahoo spider: slurp
We used the
MSN spider: msnbot
search engine type:
search engine through a spider crawler program (also known as robot, search, search spider robot), automatically collect the webpage on Internet and access to relevant information.
What is the robots.txt file
robots.txt must be placed in the root directory of a site, and the file name must be all lowercase.
Lycos: lycos_spider_ (T-Rex)
spider spider: noble aristocracy
Allow: definition allows search engines address
User-agent: definition of search engine
love of spiders in Shanghai: baiduspider
site can be indexed by search engines, in addition to see if there is no entrance to the search engine submission, whether exchange links with other sites, will have to see the root directory under the robots.txt file does not prohibit your search engine here from some on the robots.txt file written memo.
Disallow: defined against search engine included
inktomi spider: slurp
Alexa spider: ia_archiver
robots.txt file format
robots.txt file written in