Day: September 3, 2017
1, part META optimization set
advertising language: to users promotion products, some call advertising words, such as "immediate" free consultation order "". These words often can cause the attention of people.
picture content: to reflect the visual impact pictures better, but do not use all pictures, reading, is not conducive to optimization. Graphics and appearance is better than simple pictures and simple text.
navigation page: make a simple navigation, the LOGO must do, brand promotion. Do not like the page navigation that trouble, make a return to the home page links on the line.
put forward the important content: when doing the bidding of the landing page to the attention of the first vision, users came to the website at first glance see the contents tend to decide if he would leave, through the statistical information to most users will look after what, it can attract more users view the content on
quality content: if our website is selling related products, some products, strong contrast content. The content of technical strength.
META is usually known as three aspects: title, keywords, descripition. But META is actually a meta tag ", through the search engine for web search the three part list optimization. Optimization of META should be how to do, usually you can do this: title can add bidding keywords about 3; keywords can add 5-8 descripition key keywords bidding; bidding keywords can be expressed in terms of creative. In addition to the content, do the relevant product information according to the keywords specified by the page. It reached the landing page and the price of unity, but all of this is product based, including bidding keywords and creative.
do the bidding is not optimized for landing page, although this is just a page, but to convey important information, visitors out rate and the conversion rate plays an important role, why will affect important information communication, bounce rate and conversion rate? We have to look at the specific. For landing page is through the auction link visiting this page, a page message must be bidding links creativity is very fit. How to define the importance of information page? Can compare with the creative content of the page. If the creative into the content and ideas of the landing page, will let visitors feel disappointed, may not have to find the desired information. Close the page. This time the click of a waste. At the same time, also increased the page out rate and reduces the conversion rate. How to do the bidding of the landing page optimization? From the following aspects to consider:
online consultation system: >
2, set the
is also worth noting that the mobile page need to make web page loading speed diagnosis, improve mobile web page loading speed can also refer to the PC terminal optimization, also need to pay attention to the user reading habits, pay attention to the control page drop-down screen a number of suggestions, general control in 3. Secondly, a lot of time to do a PC and mobile terminal adaptation process, need to pay attention to the mobile terminal content should be adjusted appropriately, especially to control the whole picture size too large, easily lead to the loading speed is too slow.
page load speed
update frequency control
for new sites, many webmaster friends blindly a lot of updates, but the effect is not particularly ideal included. Reconsider and asked: "what’s the matter? The article is to belong to my own original, and the quality can also be". In fact, they ignore the content update frequency. Think about the website home page, column page, page list can carry many details page links, actually not much. Many times the content update frequency is too high, largely caused many details page is not display, which makes it impossible for the spiders from column structure to crawl content links, which lead to the index.
love is either Shanghai or 360 Shanghai Shanghai dragon, dragon, and other search engine optimization, we must firstly from the user experience. Refer to user experience, we have to consider the web page loading speed. So do Shanghai Longfeng diagnosis, must first consider the web page loading speed. The diagnosis for the page loading speed, recommends the use of love Shanghai Webmaster Platform tools: page optimization suggestions. Adjusted by the diagnosis of suggestions, mainly to adjust the direction of operation of GZIP, the image compression technology, JS and CSS combined, "the size of technical regulations. In order to improve the speed of the page load.
Shanghai dragon has become one of the mainstream network marketing way, the current domestic search market is mainly love Shanghai, 360, sogou. Have a common point for the three class of Shanghai dragon strategy, follow the most basic common methods of Shanghai dragon. Of course, most of the time "of the ideal is full, the reality is very skinny, Shanghai Longfeng effect is not ideal, the reason is often influenced by the Shanghai dragon operation in detail, then, need to pay attention to the details of what Shanghai Longfeng process? We should like how to adjust the
Shanghai, there is a saying: content is king, the chain for the emperor. Thus, the content of importance to Shanghai dragon, it can not be missing. In the strategy, almost all the emphasis on the content of the original people with high quality, another is often overlooked, that is the content of the update frequency. So how to control the content of the update frequency? How much is the key update frequency of
direction: pay attention to controlling the magnitude content update frequency, time control, stages and update the content, while the content of temporary page links to the home page, column >
reverse link is actually very easy to understand, if there is a link on the A web page B, then "A link" is a reverse link B. For example: the first section of the last sentence in the "full moon" two words with a link to 贵族宝贝yuanyueboke贵族宝贝, then we call this link is the direct link, then the reverse link on this page of this link is the full moon blog page page.
two, a list of policy
1, the establishment of a "35 × × ×". This article will often be authoritative and by many references cited in this link to the article.
I believe we are not unfamiliar to the reverse link, no matter in the forum or in the blogosphere, often hear a friend asked, what is the link? Or in the webmaster tools to check a domain analysis of Shanghai Longfeng data, will also have doubts about the chain number, what is the reverse link how to? To increase the number of backlinks? Below by the full moon tell you the reverse link.
know what is the reverse link, then we how to increase the reverse link? We can have the following methods. Let us look at.
2, write a "help you × × × 10". Very easy to get backlinks.
, a comment to get a reverse link
3, finishing an article for a list of references for the topic.
1, blog comments, or comment on professional posts, and leave their own name and link.
5, listed in the list of industry experts. If you can make these experts impressive, and the project done seems very authoritative, these experts may thank you and links to you.
2, if you buy a product on the Internet, the product reviews written down, will bring the link. You can also write product recommendation, note: to write credible, if there is a specific situation best.
of course, this is the Shanghai dragon in the argument, in fact the reverse link has more extensive meaning. As the examples above, we can through the code (such as href=) directly to other existing web pages. You can also add some code in the page, the existing page automatically links to this? So the reverse link has a wider view in a "environment".
4, summarize the ten mysteries of a particular industry.
Shanghai dragon of reverse links and that inbound links, external links. But the reverse link generally includes inside and outside the station links.
love the experience of Shanghai to submit a link and love Shanghai know that love is very similar to the Shanghai encyclopedia. Pictured above, love the experience of Shanghai link for hypertext links, is to connect with points, and experience related to the content of the page. If it is not related to it is not through the. We can also add the link >
love love Shanghai Shanghai experience is just a platform to share the experience of the near future, we can share some of their life, study and work experience on this platform, of course, love can also take Shanghai experience with links, it is very important to us Shanghai dragon er. Bring your own links can not only increase the weight of the website, and can be very good to improve the flow of the site. Love the experience of Shanghai has just launched soon, but the audit is relatively strict, bullshit, here to share some tips on how I love the experience of Shanghai price.
3: experience content editor
1: read the love experience of Shanghai
think we A5 submission, we must first read the A5 submission rules, and according to the writing rules. Love is like the experience of Shanghai. If we had not read the rules, we publish information and easy to be deleted or serious if you ID will be blocked. We only follow the rule in order to make the high quality the love experience of Shanghai.
I summed up the experience, the most important content is not only the text should be clear, the picture is very important. This is the key to the. Specific as shown above. As for the content of another point is to be easy to understand, clear regulations, since love Shanghai experience is an experience sharing platform, so the content will focus more on the user experience, if the content you have organized content using some professional terms, then how the user can understand, users cannot read any more the purpose of sharing experience.
4: link technique
as everyone knows, love always go to Shanghai search elbow in turn, very concerned about the Shanghai love their own products. Therefore, love Shanghai, love Shanghai such as Wikipedia, know love Shanghai, love Shanghai arts, love Shanghai Post Bar platform to become the construction of the Chinese and foreign chain website promotion the webmaster. On these platforms, the chain is not only high weight, ranking good, but also to enhance the flow is.
love Shanghai experience is a shared test platform, we published in experience, the title is very important, we can directly use the title of our long tail keywords, with rhetorical questions. For example, I recently Ningbo decoration net site, we have a long tail keywords: "choose decorative door". Then I took the title: "the long tail keywords used to teach you how to choose the decoration door".
2: create experience Title skills
3, after the revision of the enterprise in order to convenient: the corporate website is revised, then from the order > Products
, a site navigation URL complete
2, in order to users, the convenience of the reader: a lot of users when reading can not be so direct, for convenience, URL is an example, you may know a network query data is for high-end crowd, the other one is for those who became interested in the network, then the breadcrumb navigation and the first URL products for those who read English provides a convenient, a look at the site so we know what we are doing, on the other hand, breadcrumb navigation for beginners convenient to enter the next step and the next step to return to humanity.
1, how to realize the URL navigation related: in the design of the site at the beginning of Foshan Qingfeng website construction team and customer will determine the template, especially the main program to be implemented, such as enterprise site products, contact us, then we will use to do column navigation /product/ /contact/ English way or use the pinyin to name, but from the overall design, in order to facilitate enterprises to do foreign trade, we mostly use English navigation url.
3, a list of products in order to achieve the design of URL: a list of products we will use the number order form for you, we all know that if the boss from the brothers certainly is 1, then the number of order product we will provide you with product design of three categories, which are used, product1.html lined.
2, column navigation completely: if there is a large product classification, so also in the form of the two level classification show, Foshan Qingfeng website construction team will show you the main products in the website home page with two levels of classification, fully make main products for your first time in front of the user for example, you do the generator, generators and the classification of the form design of /Generator/ /Generators/ for you.
two, why design to achieve URL precision
website design details to achieve optimization if the function is very important, from the domain name of the website design website URL to choose whether you are after the website is conducive to optimizing the construction site, Foshan Qingfeng team early in the design of the site has been maintained for the customer to continue the principle of optimal design for the customer site, so the site how to design the URL
1, in order to search engine crawling convenient: first category classification first realizes successive breadcrumb navigation format, to facilitate the search engine grab and included, as you may know, we make the website page only let the search engines crawl and then will be included in the website, so in the early stages of the design, must the first step, to achieve optimization of search engine crawling.