Month: August 2017
Abstract: last year, hungry, business coverage of the city from 20 to more than 200, and the number of employees from 200 to 2000 people suddenly increased. At the same time, hungry, the day of publication of the odd orders also showed 10 times growth, from the public acceptance of investment when 100 thousand single straight rise to 1 million single.
, when catering to the Internet, businesses battleground, but also in the eyes of the capital of blue ocean.
recently, the reservation platform hungry, after a lapse of 8 months after financing again, E round of $350 million.
as the latest batch of Internet industry, after a few years of accumulation, in 2014, O2O ushered in the outbreak of the restaurant industry, brand recognition has been basically established, customer groups continue to expand. Both offline and offline, the pattern and pattern have basically taken shape.
line offline mode is mainly catering platform, and the latter is mainly traditional food and beverage brands internet. Catering platform has formed a "hungry" with the U.S. group takeaway led, a number of platforms melee situation?. The line of traditional catering due to different positioning, the pattern has not been clear, competition between the various segments of the competition is not large.
capital market also saw the restaurant industry space, in addition to hungry, and the U.S. group takeaway, Baidu and Ali have dabbled in the takeaway industry. Amoy point back Ali, to micro positioning and indoor navigation is different from the general dining platform.
With the development of
, competition among different brands is becoming more and more fierce.
contrasts the obvious and brutal competition between meals on the next line and the online delivery platform. Through the Internet thinking transformation of traditional food and culture to be much more civilized. However, behind it lurks a bigger problem: whether it is Huang Taiji or carved sirloin, in the transformation process, too much emphasis on the Internet publicity and lost to the food itself pursuit, this is stumbling across the road of traditional food O2O.
E round financing $350 million
in recent years, the catering industry internet market scale gradually expanded, the market penetration is gradually increasing. A public platform brands such as hungry Mody, the U.S. group takeaway more and more well-known?.
according to the China Electronic Commerce Research Center monitoring data show that in the first half of 2014, Chinese netizens online reservation penetration rate of 20.1%; 2014, the first half of the catering class group turnover amounted to 16 billion 660 million yuan.
The potential of the
market allows capital to drool. Following the May 2014 hungry, get public comment net lead investment $80 million financing, recently hungry again, get E round financing?. As the financial weekly newspaper reporter before the press, hungry E CEO Zhang Xuhao released internal mail, determined to get hungry, get $350 million round of financing, but did not disclose investor information?. Subsequently, the reporter called hungry media contacts, the reporter asked after financing details, it immediately hung up the phone.
was hungry before then and got the four round of financing?
is affected by the global financial crisis in 2008, the Korean film was declining, with the development of economy, the Korean film industry struggled out from the bottom, and showed a rapid revival trend, which has become a trend of CO productions between China and korea. South Korea has made a good transformation in many aspects, such as genre creation, cultural expression and industrial development. It has provided valuable reference experience for the development of Chinese film art and industry.
last year Han Guoguang acclaimed film: "Indiana" alliance "room 7" gift "great secret", they have a common characteristic of comedy elements; "snow country train" is an important attempt of Korean film and movie cooperation.
Lee Min Ho at the 2014 CCTV Spring Festival Gala, "the drama from the stars you" swept Chinese, "snow country train" landing China cinema…… This year, "Korean wave" once again become a topic of concern for Chinese filmmakers.
at the same time, China and South Korea Co production has become an important trend of the development of the film, in this context, cooperation in the twenty-first Beijing Student Film Festival Organizing Committee and the Academy of Korean culture in China and South Korea CJ Corporation, especially organized "commercial and cultural expression — Korean film screenings and excellent academic seminar", through various cultural exchanges and cooperation between China and South Korea movie the establishment of the Korean film, and China youth movie audience bridge, industry experts and scholars attended the seminar of both China and South korea.
43% film can return this profit
as we all know, the Korean film market is completely open, and local films compete with foreign films, especially Hollywood movies. In the last year the Korean box office of the top 20 films, only 5 foreign films, the top 10, only the "Iron Man 3" foreign films, the local film firmly in control of the market dominance, this result is very rare. "Last year, the total box office price of Korean movies was 8 billion yuan, and the total number of Korean film box office accounts for 60%, the number of screens reached 2180, and the number of cinemas was more than 300," said Jiang Naiying, Professor of film department at the Korea Academy of art.
total of 1053 film screenings, 207 South Korean film, 846 foreign films, Hollywood films accounted for 35% of the total number of foreign films, Chinese films accounted for 0.5%, average every movie and Xuanfa costs 30 million yuan, 43% of the film to be able to return the profit. The box office is ranked first in the "room 7" gift box, 450 million yuan, Twentieth tickets to the real 150 million yuan, the top 20 box office movie box office has little difference. Hij and other four companies produced films that could reach 70% of the market, so the Korean film market was dominated by large factories."
"room 7 gift" stills
‘s "Professor" fire is not accidental,
scholars believe that the "Professor" fire is not accidental
Market Research and competitor, is a thoroughly will enter the industry, is the site before the construction of the basic steps, but is often ignored by many web site optimization personnel, we can carefully review the construction site construction, before you have carefully done, you have done the keyword research. Detailed analysis of the competitors, in the choice of the core keywords, choose those search amount is large, but the competition is less difficult words, today Q pig market research and competitor research, talk about their own views, welcome.
1, keywords research,
analysis: keyword research is the first step in the optimization of the entire site, but also the most important and webmaster most easily overlooked step, is to grasp the entire direction of the site. Keyword survey, you can use related keyword tools: Baidu webmaster tools, Google administrators, confidant tools, webmaster tools, etc..
find the greatest demand, such as fixed in the company, because the keyword has been fixed, this time only, only Sike, research competitors, through research, if you need to clear more than competitors, how much the chain, much content, the heart has a bottom.
and for personal webmaster, you can find that, relative to the demand, but the competition is not very intense keywords, so the difficulty is not great, so many valuable keywords, there will always be some words, search times, relatively more competitive and smaller search words.
2 and keyword distribution
analysis: how to site column classification, not just can be determined, according to the key words, site navigation, column classification, according to the distribution of keywords to define, classify all site columns, are highlighted keywords.
3, competitor research
analysis: in determining the key words, first need to determine, of course is the search volume keywords, and keywords optimization need to be aware of how much difficulty, want to understand the keyword optimization difficulty, we must conduct competitor analysis. Competitors analysis, the first need to determine, that is, the analysis of how many web sites, which can be through Baidu webmaster tools, the chain analysis, you can roughly understand the distribution of competitors outside the chain.
Study on the need for
other competitors, the scale (page is included), RR value, Baidu weight, there is the age of the domain name, according to the study of some SEO Daniel, if the domain name age is long enough, the content of the website and the chain, are doing well, that this website is difficult to go beyond in addition, is the need to pay attention to the website in the society, especially micro-blog, competitor size, specific can look at another post Q pig: data analysis of twenty-one website optimization.
4, site diagnostics,
analysis: for web diagnostics >
recently, micro community is a shining star of the Internet, various science and technology media attention, many webmaster are ready to, but most of the owners still in wait-and-see attitude, because the micro community outlook is uncertain, the author will combine their own micro community experience, to illustrate the six major causes of the micro community not suitable for webmasters from a webmaster perspective:
: first look at Tencent official definition to micro communities: the micro community is the interactive community public accounts based on WeChat, WeChat is widely applied to the service number and the number of public subscription number, WeChat fans in the micro community free exchange: post replies, upload photos. From the literal sense, the micro community is a derivative of WeChat, with an emphasis on entertainment. So, before you use the micro community, do you think your site is entertainment? Fortunately, your site is just the entertainment site. Are you willing to give your hard work information to the Tencent?
second, the entrance is too complex, the author figured, a user wants to enter the micro community post he joined takes 5 steps: 1, open the QQ 2 service life; open; 3, click on the micro community; 4, into the micro community I; 5, micro communities choose their concerns. Compared to WeChat, it is too complicated, so much effort to open an Internet product, you would like to?
third, the function is too simple, it may also be the 1 edition of the cause. The micro community is limited to send pictures and articles, can not jump web site, this is a fatal injury for the website, if only the website users into micro communities, while the micro community cannot be the site to bring traffic, no the webmaster can come to this silly
fourth, WeChat micro community and The loss outweighs the gain., are very different, WeChat can bring us a lot of traffic sites, some can be directly used WeChat earnings, but the micro community is not you, micro communities do better, users will be far from our website, because the micro community functions and sites, are gathered popularity you, the user will develop to the micro community, the site will naturally reduce. Especially for community forums and other websites, it is a heavy blow. In other words, that’s how you use your ideas to introduce your own platform to other people’s platforms.
fifth, even if the micro community depend on others, you do no good, others are the platform, I can not control, the Tencent might someday come to limit what, your micro community to shut down, such a thing done in WeChat.
sixth, the profit model is vague, the basic yet to do relatively fine micro community, there is almost no profit, but there is no clear profit model. The current micro community, is indeed very difficult to profit, in the PC community forum, advertising is the main method of profit, but the micro community? There is no advertising, is estimated, will not easily open to the webmaster. Depending on the fan effect, >
had a meal with a friend that day and talked about the opportunity and felt a lot. Oneself also be contact network earlier generation, and has not interrupted its research.
speaking of opportunity, here are a few more representative of the time, you may be one of the beach goers, or maybe you were from that era came, you may be the victim of the era. But at no time can they deny the opportunities they bring.
the 80s reform and opening up, do a little business can make a lot of money, you can put a stall one mayor salary which is normal. Because at that time the market environment determines, just open, all the people are lenient, all blank, is this form of transaction on the people of this industry, so that when the sniff at business rapidly and few competitors have to complete.
primitive accumulation of rapid development.
in 90s, the rise of the Internet, China began to contact the Internet for the first time, I remember when I went to school online, an hour 5 yuan. When the 386 card 10 dollars for 15 hours, I went for a little while, give me off 1/3. But I still feel worthwhile, since then began the search for the network. Where are the opportunities at that time? Open Internet cafes! With the popularity of the Internet, more and more people are surfing the net. There are very few people who use Internet cafes. At that time, if there is a sound (keyboard easy to use, mouse easy to use, headphones can ring), it is very difficult, but there is no machine when surfing the Internet at that time. Why can’t someone see it because he doesn’t know anything about new things and can’t predict his future?. Or dare not predict.
in 2000, when the Internet entered a relatively cold time, many companies fell 8848, I also used their services at that time, is an example. GG in Chinese, that time can do GGadsense people can make money, many of which are GG to buy a house, a car, why not when people see the opportunity to do, because when people rarely understand the network, basically is the Internet, and are all new, the market competitiveness of small. GG to the conditions. Earn money.
later on about 2004 mobile phone SMS SP CP began to rise, how the fire I will not say, you find a little with the website basically can see for you to enter your mobile phone number in the box, to put it crudely at that time the Union message 40% program page is all I do. And some of them are stolen from me.
is very hot. Don’t say the past tense. Why didn’t anyone catch it? Couldn’t see the back of the chain of interests. In a word, as long as there is moving, as long as there are lewd people exist, this business basically will not fall, but the form of expression will be different.
and then the Trojan horse. Panda, dog, by the media exposure, people began to pay attention to the black industry, but in the absence of attention.