Day: August 3, 2017
The contents of a
project this article from the part of recent cooperation in PPT, the author is currently in publication system engaged in online education products work, teaching is a part of education publishing industry, publishing institutions engaged in major education industry also has its own brand of education, at the same time in seeking their way out of the publishing industry. Based on the current trend of Internet development and the advantages of some traditional publishing resources, an exploration of the mode of "teaching assistant O2O community model" can be used to communicate with interested friends.
Yu Minhong said when talking about educational reform, the future online model should be toward the O2O model and simple online model. Taiqi CEO Ran East think that online education must be combined with the traditional ", O2O is the only solution for online education."
teaching assistant O2O community operation mode foundation
Internet Education + traditional teaching assistant mode of operation, changes in the past to the user (traffic) access mode to the user using the scene to create changes
1, the user group has a certain degree of awareness of the brand
2, the original product content model has been verified by a large number of users,
3, through the Internet thinking mode of operation, change the traditional way of providing content, increase the added value of products
4, mobile Internet form change new traffic (user) access mode, relying on community operation mode, to create user scenarios
in the publishing industry as an example, the voice of the bad mouthing the traditional media industry, including traditional newspapers, television, and the publishing industry, the industry downturn if it is an inevitable trend, it is the flow.
in the next period of time, because the Internet users in technology, changes in the scene with a certain degree of change in the paper book demand form, if it is homogeneous products, will be replaced by the Internet new scenes and new technology. However, in the industry, the quality of the high quality content in the paper publishing, the high value-added user experience must be great. The essential needs of the user are constant and unchanged. The basic appeal of the public to acquire ways of learning, information, and reading is always there, only through the Internet or through traditional media.
users how to effectively solve the "listening and speaking, reading and writing, more efficient, through the Internet platform is a way of teaching (through traditional paper about" writing "teaching to complete the user needs to solve), to guide the user through the online implementation of" learning "the maximum conversion effect.
market development will inevitably replace some old business models, but commercial essential requirements >
what are the most important relationships in today’s social and family relationships,
husband and wife,
is a parent-child relationship. It’s the most important thing in family relationships.
the parent-child relationship important since Needless to say, the network of overwhelming information: what, what the development of early fetal education, intelligence, personality, parent-child communication, has been the major smart business quarrel is the major television stations turn the world upside down; family show page is fire in a complete mess.
problems facing mother and baby sites
1, serious homogenization, and some time ago did not give birth to the famous mother and child web site "baby tree" copying wheat field "Mom Q & a" data storm. Then open each big mother and child class website, related column function and content, remove the color, block logo, you think it is the same website. Content piled up, products and more complete, completely outstanding features of a web site.
2, revenue model is very single, most maternal and child class website’s profit way is the basic website advertising and store baby products mainly, is also part of the Tao do. The advent of the mobile Internet era, so that the mother and child class in the mobile terminal to play more, and the phone side of the page does not allow you to put advertising.
3, the new media impact, micro-blog, WeChat, since the media to seize the website of the Ministry of maternal and child class less traffic, the traditional media such as television, radio and expert lecture class is its mother class expert PK maternal website community known amateur and took a considerable part of the customer.
4, the impact of large, small survival, giant Tencent, Sohu, Sina, Tianya to most of the flow, the forum is mother network, Tianya plate, good children, parent-child baby tree carve up website. Small and medium-sized sites, poor traffic.
Where is the
, mother, and child web site?
1, changes in the mode of operation, to understand user appeal. Keep up with the pace, now operating community class account is not too late. In addition, to understand the user’s appeal, the user’s mother and child web site is mainly learning, communication and sharing. Most of the pregnant mothers are not risking radiation on PC for a long time to see the post, now the main forum for maternal and child class site should consider other ways to highlight the
website user experience?
2, embrace from the media, micro-blog, WeChat, video screen site to create a group of quite a large base of diehard powder from the media, if the mother and child web site can leverage from the media.
3, attention to details, pay attention to the website data, user experience, a site if you talk about just verbally profit model, thinking of the Internet, and do not care about the website data, user experience and various promotion details, no doubt. Simple details: for example, the vision of a pregnant woman will decline for some time during pregnancy, so if the mother and child industry station can
for the local real estate portal website construction outside from the station name, domain name, server and program and test these five aspects, don’t look at these five aspects is not very much, but if you do these five aspects is very not easy, and even some people therefore encounter in Waterloo, will have to make the site sent to the garbage site ranks, we are going to talk about how to do these five aspects of
1: select domain name
since it is a local real estate portal, the natural site inside to have Fangzi, or house, that is the house of the website, then add the local shorthand in front, if it is in Hefei, it is set to hfhouse or hffangzi and so on, of course, maybe this domain name has been registered, or spend money, either a kind of meaning but not to others and the domain name, otherwise it is very easy to help others to do the wedding, such as when my website is hfxhouse, but later found that everyone will use the hfhouse domain name, the domain name can not be easily visible
two: station name selection
is area of the real estate portal, will not be able to call a very atmospheric station, for example, when we want to Hefei real estate portal name set for the real news network, but the real news network in a very large portal, rather than local portal, and if they compete with a station, as can be imagined is very difficult, so we changed the name to Hefei real news network, so it can effectively avoid these large portal direct competition, and can be based on local resources advantage, to form their own in the local market, when their website name good choice, positioning is completed, you can according to your target user promotion this time! So it can achieve a multiplier in the promotion of the role of
three: select program
program is very easy for people to make mistakes, the author would therefore pay a heavy price, because the program itself needs technical content is relatively large, if there is no strength do not embrace this porcelain work, I had the courage to is on a two development in the original CMS program, but their whole nearly a month did not put this two development work to do, there are even more holes, so I wasted a lot of time not to say also let a lot of people because I this program out of nothing, but wages but can not be less visible, if you think the programming ability is not very strong words, it is best to outsource, two development or ask professional personage to carry out the program, it can improve the work efficiency, but also can save the development Cost!
four: site testing
testing sites, must consider Baidu and Google search engine, rather than behind closed doors test, when our website on-line just through 71>
to see this topic, some people may have been in the heart scolded. But anyway, I’m kind enough to work with people to analyze the web and study websites. As for the analysis of the right, but please tell me what you want to go. First introduce yourself, I contact the network at the end of 2002, by the end of 05 learning to build the station, 06 years and 07 years running local forum (now closed), there is still a small station, cool dog Almighty search, interested in going to see. With the source of others built, I didn’t go to school computer, not technology, is a bit too simple, let everyone laughed. All right, no more talking. Cut to the point.
builds a website, everybody wants to think what to build a website to be what to do, absolutely be to make money, just interest, or I just learn Lei Feng, serve for the people, do not read. Build what website, this involves website fixed position problem. In Admin5 dive for more than half a year of water, found that most of what is the local web site, site navigation station, and what some vertical web site, and so on and so on. Vertical web site is OK, what kind of site, site navigation class, if not a lot of money burned, advised you not to do it. Local information ports, government portals or something. They have deep pockets, information more quickly. What do you compare with them? They dare to hijack all kinds of statistical codes to insert his ad, can you? I have seen, open hao123, have their floating ad.
looked at A5, I do not know which eldest brother wrote "small county website low-cost promotion example", really good. What I want to ask is, how long can you hold it? Like my county, the population is about 400000. The Internet is at least 20W, who is not less, we do a half floating word advertisement on TV, do 2 years of advertising in newspapers, although sometimes also held the line activities, but they use the Internet in addition to entertainment or entertainment, occasionally focus on local, or the Baidu post bar. Piss you off。 So I think the forum at the county level has been closed. Take a look at the site navigation category, this kind of Web site are stereotyped, nothing new. Of course, except for industry. Domestic already has Baidu’s good 123, Google’s 265, and another called "114". Other site navigation stations add 100 times the total traffic. I don’t think it’s 123 better. If you don’t have any ideas or lots of money, don’t do it. The 114, is integrated into the system of the wind slowly fame. There is also called cyber code site navigation, relying on customized QQ plug-in, but it can not hold long. You said that China has hundreds of millions of people on the Internet, a point is not a small number, and that is right, you have money, you go to burn it. There are various other industry class website, in addition to a few very well-known outside, other I think the day is not too good, here will not say more. Forget to say what is called the coldest month Hu Jian weiduomei site navigation, creative advertising and website good too much poison (the top – speed traffic exchange code), 2 words, nausea.
so I recognize <
production costs, labor costs, operating costs are growing, in this case, the electricity supplier is only two ways to choose: reduce costs or raise unit prices. But the cost is said to drop down, so many electricity providers have chosen to raise prices?. But raising your prices at will can only get you out of your mind, irritate your customers, and eventually lose you customers. However, a good price strategy may reduce a lot of losses, and even make customers more loyal to you, so we talk about how the electricity supplier website to raise prices to retain customers.
1, reasonable explanations and reasons
first, to give customers a reasonable explanation and the reason why the price? "Will lose heart have no justifiable reason for the war", so there must be a reasonable reason, let them know your difficulties and why it can secret sorrow, commodity price, why is it worthwhile to spend more money to buy 10 yuan. For example: improve the quality of the products, select the superior material raw materials, production costs increase; industry increases, supplier price increases, the retailer was forced to raise prices; more high-quality service, the shipping, for customer service, holiday gifts, in order to quality service price; quantity and number increase, along with the price…… In short, for whatever reason, let the customer understand why you can raise the price reasonably, instead of letting them think you earn too little and want more profits.
2, anticipate the possibility of price increases
any activities, decision-making, must give customers certain hints and forecasts, so that they have a certain psychological preparation, acceptance, involving prices so sensitive topic is even more so. Therefore, before the price increases, we must be ready and publicity work, early prediction of the possibility of price increases.
such as clothing for the winter electricity price increases, in the autumn and winter at the junction when it should begin to pay attention to predict: cold winter, some provinces and cities because of the weather, and icy roads impassable, increased transportation costs, reducing the number of product sales, shorten the time, this batch of clothes is probably one of the last original price of goods, please customers for the purchase.
today is the information age, to use social media, QQ, Wangwang, micro-blog, SMS, e-mail and other means to use, timely communication with customers, so that they understand and support you, know ahead of time will not suddenly angered or scared, so never leave your site.
3, give regular customers a discount or discount
old customers are actually more loyal than new customers, otherwise they won’t linger on our website, so we should consider the feelings of our old customers. With new customers and old customers can not equal, new customers purchase price is the price of the price; the old customers can step by step, can increase the price after 20 percent off, 10 percent off, do not discount, or discount but give free shipping and other concessions. In short, let old customers feel that they are respected, their own distinctive, let them know that you are valued and cherish them, but also to encourage new customers