Month: August 2017
1: the user cannot find the result of
because there is no construction related pages within the pages of external links, basically no weight, resulting in the emergence of home page keyword search case.
also found, so are most of the long tail word I search page, URL station, long tail word does not appear but the home page, the search results is not on the website disadvantage? The answer is yes, we can at least know has the following drawbacks:
2: the weight of the inside pages of low
1: pay attention to the diversification of
solution to this problem:
when customers open the link that is not the content of their needs, will close the page, and this will lead to a consequence of the following.
talked about the search as we all know, the long tail word has been a major source of many of the site traffic, a popular long tail word brought to the site traffic is very considerable, when the site can do a lot of popular long tail word ranking, this website is more valuable, but sometimes when we find search for long term, our websites have good rankings, but the search results is not the long tail word content page, but the page? This question is worth us thinking deeply.
like this can bring many adverse consequences to the site, so there is reason for this problem can be found? I generally analyzed, should follow the following some operation behavior.
1: the construction of the external links all point to the home page of
3: poor user experience
when I was in a long tail word "search on the site of the Hunan XX cable company, according to the normal sense, should appear is the page of the URL, but unfortunately, we look at the web site home page, just home with the related long tail word, please look.
external links Figure
: the search for relevant keywords out of the home page
I am in the process of building external links in both the anchor and chain. All point to the home page, this will cause all the weight on the home page, the search results lead to such a situation.
a large number of customers into the search results page found after being cheated off ", causes the site jump out rate is high, PV is low, so the data for the website is very bad, a good website will only retain customers, allow customers to access deeper, and not a lot out.
2: out of high rate
it is also about the user experience? But the user experience is one of the indicators of the search engine is most concerned about.
second, click on the way to increase the flow of
site is welcomed by the users, can stay and analyze the bounce rate from the website users, jump out rate is very high, so it can be concluded that this website is done poorly, not worth the user to see what the quality of the content; but not all is so, let a user into a not interested the website, must jump out rate is very high, because they have no interest in the content of the website, this is the so-called edge flow. The edge flow refers to the user access to the site is not according to their own ideas into, but through some other means to guide it, mainly divided into the following several types according to the professional website construction in Shanghai attracting network experience, but also we often do:
in the Forum blog on these sites, the use of some form of temptation links cheating people to click links to your site, behind a lot of temptation in the form of paper, leaving a want to see more, please click 贵族宝贝ys.***贵族宝贝/, actually open and found a need to optimize your website, then browse website users will disappointed, will leave after closing the site.
The Shanghai The
user experience can actually from the site of many party "
third, website user experience
site traffic is always the pursuit of the webmaster, because a website wants to make money, cannot do without the support of a certain flow, no matter what the site, under certain conditions, the more traffic is more beneficial to increase the flow of the website, in addition to using the method of Shanghai dragon, you can also use some other means of promotion. But with the change of the search engine algorithm constantly, each data sites are likely to directly affect the keywords ranking.
First, the use of propaganda way to obtain The
Web Design Co CE network analysis and observation of many of my friends think more about the website click website more good, so in the QQ group, YY group and other chat platform to ask for help on these clicks may be disposable, open the web site after the busy other things to go, no further browse close the page, the bounce rate which will affect the user greatly, jump out of the high rate of website to get good rankings is not simple, at least in the station optimization of this piece is behind the others, the Shanghai Association of policy network science and technology limited company Zhang think a site if the bounce rate is more than 60% well analysis. Station layout, structure, the quality of the content, whether it can be further perfected.
through this form in some popular sites may get a lot of traffic, but the traffic quality is very poor, it is harmful for the website promotion; this form is a good method, but we use is not appropriate, should the needle on the correlation to the needs of the user guide so, the user enters the site will not have a feeling cheated.
has a lot of people ask me questions, for example, "words in general how many times can appear in the article, or keyword density is how to plan?" the most basic problem, I think it is unbelievable, we have to think, now the webmaster is really understand the basic establishment of law, or that is the real good optimization basis? In other words, a few stationmaster now known as optimization in the company, known as the so-called "technical personnel" (Ps: is the first to correct, for the optimization of personnel, do good technical staff, really no pun intended). They just know the results of handling the labor of others, then simply replace the link to their own things, may feel very glorious, or to make some easy to do the chain of garbage Let the search engine, overwhelmed, for such people, I believe that most are excluded (Ps: I said so much, in fact, is really think we can build a harmonious environment for the search engine. ).
then I go on to the next what I think is the most basic but essential things.
simply said a commonplace talk of an old scholar. "
Keywords Keywords URL
, a web site structure
actually, I see the webmaster online a lot about this exposition, in general, is the team, but there are still many problems in this forum webmaster mentioned above, also do not say this, that I think the core. First of all, for the RUL structure of your site must be careful consideration, the RUL structure represents your link is love Shanghai that is reasonable or not (the person or thing Ps: is actually a friendly or unfriendly attitude, such as reality, love everyone, handsome. ), this is extremely important, in the URL structure, we must pay attention to, to minimize the use of belt? Or some other strange symbols, of course, the shorter the better. Instead of using a copyright title – the best advice is to use popular writing or some accepted letters obvious tendency, of course I just personal advice.
three, the location and density of
mate is a meta tag structure when the need to fill in the station, this one link is extremely important, it also represents the future direction of development of your website, try to write on the website can give you specific label, label for your specific direction has a general direction, the label is certainly contains keywords you need to build, for different types of Web site, we need to figure out the specific label different, otherwise will backfire. This can improve the search engine spider robot to your site coverage. And by this way to tell you the outstanding website theme effectively, further increase the good search engine for our website. I suggest to make every page has a label.
2, flow: Shanghai dragon will generally pay more attention to traffic, always expect one day a sudden increase in site traffic. Site traffic statistics statistics commonly used for 51 and a baby Analytics. Look at the traffic every day is a good habit for the novice. Because the flow can help you analyze what kind of promotion is more effective, so as to help you gain experience in website promotion. But for the non novice Shanghai dragon Er, every day to see the site traffic is not a good habit. With the increase of the number of sites for you, every day to see the flow of waste of time will be more and more. And traffic data is for long-term site analysis, rather than short-term. You should analyze traffic data from pay attention to important points, and should not be limited to one day or a certain time point of the flow. So, do Shanghai dragon should not be second things every day is the focus of the flow. Flow around a week at a time, once a month to do the analysis can be the best with the previous few months compared to flow.
ranking: maybe you have a habit, every morning is just sit down and open the computer, look at your web site keywords ranking has not changed. Shanghai Longfeng the greatest pleasure is to see your optimization keywords a bit. This is why many people love to do the Shanghai dragon. Shanghai Longfeng uncertainty is like gambling attraction for gamblers like. This point is more serious in the novice. Some people may not see the ranking every morning, but sitting before a computer. Just look at rankings, continuous work an hour to see the ranking. A lot of time is wasted in the search rankings. So, today’s first Shanghai dragon should not be concerned with every day is ranked. This ranking is something for Shanghai dragon PR for the site, have very important role, is more like a facade, to show off. A keyword up, website traffic is not necessarily. Site traffic promotion, should be in accordance with the 2:8 theory, pay more attention to the site of the long tail traffic. And ranked in the short term will not change much, so, not every day to see ranking, ranking the frequency of about once a week.
Shanghai dragon for a long time, you will find that every day to do many things, is very complex, very confused. You basically do not have the whole time to concentrate on the things you want to do. Because there are a lot of things, not in every hour and moment affects your heart, wasting your time. So, today to say what Shanghai dragon should not be concerned with every day.
3, trans: do Shanghai dragon must care for their own website backlinks, especially when you think to write a high quality articles, always love to see how many people have reproduced, reproduced to their reverse link. So, often use anti chain tools to check your web trans, or often log nobility baby administrator tools, see the web site the chain is increased. Concerned about the chain than the relationship between ranking and traffic more useless, because no matter how you care about trans, trans number you will not increase.
article pages much more appropriate. Good inside chain can not only transfer the weight, but also according to the needs of users to improve the bounce rate of the page, to enhance the user experience. In the article, when it comes to other related events or terminology, give the related articles to add link interspersed in the article, in the search engine, is a very recognizable way.
. Many webmaster to force the chain, of course, the chain site is well done, have a very high weight. But in addition to the chain, in the role of the chain is not to be ignored. If you have been ignored in the chain, maybe you will encounter such a situation: one day the content of the website included less; SITE is not in the first snapshot; stagnation; page has no home page ranking and so on. This is all in the chain may cause the results not ready.
do the chain, guide the spider crawling
appropriate to add other articles link
The inner chain
proposed by Guo Hanyu, please indicate the htt>
A good website optimization The recommended The
transfer weight, not overdo sth.
this is a chain of benefits, either manual or automatic, in the content side of or below the recommended articles for users and search engines, is a very good set. A good recommendation, allowing users to browse their website unlimited levels. Users love the site, search engines also love this site.
website is like tree, with the content of the website is more and more abundant, the terminal side too much. If there is no good guide to the spider, it will make a lot of the article page spider not touch but not included. Especially for the weight is not high site, when observing logs will find that the spiders are in shallow crawl. The correct approach should be in the chain with the number of websites in parallel with website becomes large, site within the chain is more. Like a spider web, then increase the layer to layer the link to. So as to ensure that the spiders in the grab web content smoothly.
is now the most webmaster know in the role of the chain. So, in the update of each article, will join the home page keywords, and then back to the home page chain. This is to transfer home key weight is very good. However, too much to do, will be easy to reach the bottom line of love Shanghai. If the content of a website is to the home page keyword ranking. And then this website is undoubtedly a failure. A truly healthy website, ranking in addition to the home page, other pages should have a long tail ranking. So when do within the chain should not abuse, when the addition of appropriate join, not only is the home page, column page should also be considered. Repeat the link, just add a line. For the background automatically adding links, not recommended. In order to improve the ranking purely for the purpose of skills, always eat slowly to catch.
, the landing page content to solve the problem and not just a description of the problem
four, avoid all kinds of elements of
conventional implantation (> old burst
driven users off the page
many users open the web site will produce a good first impression, copycat, good wood louse is not what we want, not professional results. Page design need to have UI & UX investment and reputation to its own brand endorsement, otherwise the user is difficult to produce on the website of the sense of trust and participation. The actual landing approach is a good reference site industry imitation, buy a paid version of the website template or allowing users to participate in the design of each link.
three is a sense of trust, to enhance the sense of participation of UI, UX and
pieces of information era and no one is willing to give you the opportunity to wait, so open website loading speed is more important than any optimization point. The opening time is shorter, the higher the customer satisfaction. The search engine is the same reason. So to consider the optimization speed which can be done, such as CDN, remove unused code, server broadband upgrade, cache, page weight, pure static page optimization action.
some pop, fixed windows, advertising will allow users to browse the entire process to give up resentment. This is the optimization process to avoid and remove the part, consider more native way into these elements or reward users complete the process. At the same time, avoid spiders banned or catch is caught and thus the possibility to search engine drop right in the use of code.
if someone asks what is the essence of you love Shanghai natural optimization? I hope the answer is no longer a "crazy hair chain". Today, Shanghai is no longer love 5 years ago love Shanghai, a large number of update algorithm have higher requirements for search engine optimization thinking and methods. However, love Shanghai more love systematic user experience optimization bias, the station optimization is not only to take the world by some keywords and TITLE times. In the digital marketing director, consulting founder, handsome burst road school teacher summed up the 8 core elements and the thinking trend, hope for the novice to change the thinking and Shanghai dragon Shanghai dragon help.
, for example, some people search "married what to wear", the best page content to have several aspects: [20 to let the male guests handsome wedding [recommended] and select collocation collocation purchase information]. Because behind the search word users guess that he was going to attend a wedding, so the ultimate to solve his problem is where to buy clothes, rather than let him learn how to dress collocation. Therefore, the optimization of the key words, we should solve the contents of his final demand, such as drainage and conversion effect will be better.
five, implantation of
two important things, say three times "loading speed, speed, speed
we directly according to the keywords to search:
then we have to look at the simulation test results are accurate:
results show that our conjecture is valid, but since the website source code has not been modified, in the end is where the drill out of the black chain? Since black chain is according to the type of reptile, then
finally found the problem in the global.asax file, hidden inside a JS script, because the website program is developed in.NET contrast so before in win environment to do at the beginning, also found the global.asax file, but win with the following text editing software when open only to see a blank in fact, the real part of the code is hidden in the hundreds of lines.
obviously was linked to the black chain, because never done so to hang black chain live a variety of techniques to hang black chain is not very good, the first reaction is certainly the website file is malicious tampering, and immediately check the website source files, after a comparison there is no obvious abnormalities, but the black chain in the end where does it come from?
said in the news from the customer webmaster tools using tool.chinaz贵族宝贝 ‘website was hacked to detect anomaly detection "website, according to the clues were detected as follows in the webmaster tools:
.NET program to run if the default web site root directory.
curl xxx贵族宝贝 results are as follows:
That we’ll copy baiduspider:
curl -A " Baiduspider" xxx贵族宝贝, the results are as follows:
, just a clever use of the ordinary people are not careful and open the document to display graphical interface below the first part blank weakness, this code is as follows:
again to view the test results given by the webmaster tools, visit the following simulation results found that the normal page is normal, and abnormal results presented above is simulated through the search engine, look abnormal results, written directly to the Baiduspider, here about the meaning becomes clear: when love Shanghai crawler over. Give the black chain, but will not affect the normal user access, in order to achieve the purpose of concealment.
grep -ri Baiduspider web_root_master
1, each product has a unique URL. Any business systems are complex, different URL, link the same page. This situation often exists. As shown below, is three different URL links the same pages.
, NH to analyze the website home page and column page (贵族宝贝admin5贵族宝贝/article/20150508/597687.shtml) website (贵族宝贝admin5贵族宝贝/article/20150509/597731.shtml) optimization, today continue to share with you today to share my girl, the content is to optimize the website product page, the following main points:
4, rich text. Mentioned in the comments, search engines can be referenced as products in the search engine of Fuwen information. If the product pages indexed by search engines, love Shanghai in the search engine results page can display three lines of description. Thus, the rich text is worthy of us to do attentively.
URL, with a relatively short URL initial visit this product; second URL, from a category page navigation access this product; third URL, access through the two layer classification navigation before entering the detailed product page. Then, in order to ensure the search engine to submit the same page, you need to link the same content of two URL were standardized. This is to remind the search engine duplicate content, and tell it which location is the home page content links. The specific method is: "in the head, the code shown below with the content.
In front of
(2), ALT text, alt attribute optimization
(5), in the site map (sitemap).
The first 3, 5, optimize the picture
(3), image size should not exceed 75KB, smaller
(4), keyword placement should be reasonable, do not have too much of the phenomenon exists.
(1), pictures of the URL should be clean and concise.
2, each product has a unique description. Because the supplier will provide a description of the product, if the direct adoption of the description provided by the content, it may be the product of other customers with the supplier’s description of the same. Here, suggestions on the product description re write to become the one and only content, competitive, and friendly to the search engine.
. Optimization of the images, just need to do the following points can be
display customer reviews. The search engine will search for web pages on different signal weights, through user reviews for rating the product, is a kind of the page weight sorting method.
third, the advertising price low. The shlf1314 AdSense data Chinese own website, other friends to get data so.
I had a careful analysis since April shlf1314 AdSense’s performance, people are not satisfied with the results.
fine Ke Xing: 265 and we should be competitive, they do more widely, we have done more specifically.
I first want to say is what kind of a 500 strong, indeed we can not find a website just flow standard, Alexa is indeed a fair comparison, it is not the most authoritative also dare not say, but at least it does not have any relationship inside.
, Qin made a clear statement just now, but I don’t know why today’s topic is called "Alexa500". Is it true that all the top 500 companies are financing? I don’t know why it into the top 500.
summarized above, shlf1314 AdSense’s recent performance is not ideal, and is closely associated with the domestic exit shlf1314 search. Now sh419 alliance audit relatively relaxed, also believe that sh419 for shlf1314 AdSense to make adjustments.
held on the evening of May 15th, the theme of "enter the Alexa 500, to explore cutting-edge network marketing strategy of the second phase of entrepreneur hero, Mary billion online president fine Ke Xing published" how to achieve the best effect of marketing through the network marketing Alliance?" For the keynote speech, here are the details.
shlf1314 search exit home, shlf1314 this move for shlf1314 AdSense development in the country is very bad. First of all, the advertiser confidence in the shlf1314 fell this is a very important point. This led to the shlf1314 AdSense advertising volume on the decline.
is purely personal point of view
April 14th, soso search platform director Li Jing said: do not rule out the Tencent involved in network alliance, this to the webmaster is a good thing. But for shlf1314 AdSense that is a more powerful challenge for the future development of shlf1314 AdSense, we will wait and see.
second, K station is relatively more. I have a friend, hard to do a small station, IP500, regular standing, results shlf1314 AdSense account or in a few days before the K. Also, in many webmaster group, advertising street, even the A5 forum has a lot of grassroots Adsense mentioned in his shlf1314 AdSense account was K, and even some large. Using cnzz statistics can now look at April 18th, found the cnzz statistics shlf1314 AdSense was K. Figure:
first, the number of ads less. Now we careful observation, you should know your site on shlf1314 AdSense recently all show the promotion of shlf1314 AdWords. Figure:
Location: click on the site’s own CNZZ statistics, statistics on the pop-up page below you can see
I just turned to see who is 500, is 549500. More than 400 of the BBchina. I am here to estimate that most of them are outside the "500 strong". I looked at them. More than 265 of them are here, right? 200? Before it was deleted, more than 200, shlf1314 is more than 300, of course, they are financing. We look at the situation in the top 500, the first point is no doubt that a business model, not all sites are expected to enter the 500 strong. As Hong Bo said, I will call, I do not need to visit, his business model is not required, you do 500 strong?
second, also is the 500 strong website, its value is different, this difference is very big. We look at the China MSN, Inc., BBchina is the most garbage, so it is certainly the lowest value network. MSN Chinese brands have a low image, but the annual income is not low. It is to do IP, there are some garbage flows, but overall in IT its website income is also good, at least tens of millions, hundreds of millions can I still don’t know. So, I think the business model determines whether you want to do 500 strong, make 500 strong value of the size of what? This value is related to the value of the user. I believe that the evaluation value of the Internet has different evaluation methods, and the value of the same traffic is different. We do network marketing, we should often evaluate the marketing value of the site, how we want to see its users, now stressed the influence, influence, and later to the value of power, and then look at the consumption force. Because we have seen a lot of Web site traffic is very small, but it is worth a lot of IP, such as Alibaba listed on a lot of value, basically, he is a click from 80 to more than 100. For example, like sh419, probably search at a few cents or so, so they are very different. The same is the 500 strong, their value is very different. The top 500 Internet and traditional enterprise 50>
look at building ten years ago, still open and successful website, whether it is any type of user experience above they are doing very well, such as "A5, CHINAZ" and so on the types of sites are from at the beginning of the site is very care about the user experience. If a network >
but there are also some flow station, such as a novel station, movie station, QQ signature station needs to flow, but also has a large number of long tail word is zero, almost can be said in the competition. If you do not do so and how are you going to Shanghai dragon promotion website post?? QQ? Marketing? NO! Without any kind of promotion methods as Shanghai dragon.
why I say Shanghai dragon is never out of date? Search engine needs a large number of sites to search results appear in his natural position is the search engine to the webmaster to continuously improve the website, and then give some rankings. With the development of the technology of search engine, make some grey hat and black hat is more difficult to develop, this is the legendary Shanghai dragon out of date. Timeless is always Shanghai dragon white hat technology, that is the Shanghai dragon real technology. The grey hat and black hat Shanghai dragon, I can only use a word to describe the "do not die, don’t die!"
, why Shanghai dragon is never out of date
recently in various Adsense blog, A5, CHINAZ in the above argument Shanghai dragon is not already obsolete, Shanghai dragon has been useless, this kind of personnel I can only use the extreme to describe.
read an article "Shanghai dragon has been turned to UEO" says now search engine is based on UEO today in A5 station network, the natural ranking is to rely on love Shanghai to operate their own, do not have fairness. I just think this kind of person of Shanghai dragon only too extreme. First, if you love Shanghai keywords are manual operation, you need to work and personnel much? Two, UEO search engine from the beginning of establishment. Three, a separate UEO and Shanghai dragon when the foolish idea.
people say Shanghai Longfeng unfair, give money to do the bidding will have good rankings, bidding and Shanghai dragon is different, this is not the Shanghai dragon! Shanghai dragon is the natural ranking, bidding advertising. People naturally spend money should enjoy the benefits, but also pay the cost of money. For example: you buy a bike, to see someone driving a Ferrari, run to ask why your car manufacturers have no people comfortable.
Of course, there are a group of
two, why the UEO search engine from the beginning of establishment of
I admit that for some enterprises and local station station of Shanghai Longfeng effect is not too good, enterprise itself is not what information, mainly rely on brand word to bring traffic and conversion rate, but because the local station index not even ranked first to love Shanghai traffic is not over dozens of. For this kind of website if only rely on the Shanghai dragon bring traffic and users, it is doomed to failure.