Day: March 5, 2017
according to the latest statistics show that the total number of websites in China has reached 1 million 500 thousand, of which the proportion of corporate sites close to 70%, the number of more than 1 million. More and more enterprises recognize the importance of the Internet market, the Internet has gradually become an effective tool for business activities. Experts believe that China’s accession to WTO, enterprises are facing the competition of domestic and foreign enterprises, informatization and networking can create a fair competition environment for small and medium-sized enterprises, enterprise informatization is the inevitable development of China’s network. There are three core problems in the process of enterprise network marketing.
first, enterprises should attach importance to the site. For many enterprises, enterprise website construction is not only the image of the project, but also an important means of enterprise internal management information. The Chinese enterprises are 99% small and medium enterprises, for them, the purpose of the site is mainly concentrated in the development of network marketing. The purpose of the site in the early stage to serve the network marketing. To lay the foundation for future promotion and optimization. For example, to use independent domain name, stable space, site architecture and image processing to facilitate the optimization and so on, the marketing website also need to assess the complete system effect, it includes the function of traffic statistics, site analysis etc..
to build a simple and powerful web site is the first step to success, and then face the promotion. And now the most effective and most affordable is the key word optimization. In China with all the search features of the site, Baidu search technology to provide more than 80%; every day there are about 56% of the world’s Internet users in the Google query information, YAHOO is the world’s first portal search site. In order to site traffic is higher, we must do a good job of keyword optimization. Of course, this requires a professional company to do, companies can choose excellent service providers to do. Many companies have chosen easy to develop, it’s Instrument Exhibition Network www.18show.cn, electronic exhibition network and other industries to provide the network keyword optimization services. Through search engine optimization, the site in Baidu, Google, Yahoo ranking more forward, in the short term there will be a very good effect, but also save the high cost of bidding.
optimization work is basically there will be a corresponding benefit, and the promotion of the third industry website will make the rapid development of enterprises. The promotion of the industry website is to focus on the promotion of a particular field. If you are a manufacturer of instrumentation equipment, select the 18show Instrument Exhibition network, the site focused on tens of thousands of instruments and equipment companies across the country, buyers will also be the first choice here for inquiries, trading. Will be added to their products, coupled with advertising, gold booth and other publicity, promotion multiplier, the effect is obvious.
today, more and more enterprise network marketing, and many small and medium-sized enterprises in the process of marketing are widespread positioning, target is not clear, the majority is blindly, which makes the network marketing effect is not ideal. Experts suggest that the establishment of enterprises, search engine optimization and promotion of the industry site is the basis of three successful marketing companies. Enterprises can make use of professional services
speaking of network marketing event marketing webmaster friends no stranger. With the development of the Internet and the growing ranks of Internet users, event marketing has been paid more and more attention. Event marketing is like a double-edged sword, if the use of good results will be a large extent to enhance the brand awareness of enterprises, and the cost is relatively low. But if used improperly, it will self brand.
you may remember a 08 years of successful event marketing case — Wanglaoji event marketing. With the donation of 100 million during the earthquake in Wenchuan and then to "ban Wong Lo Kat", became a well-known brand. The success of the network marketing also led to other traditional media competing reports, so in the low-cost operation, the advertising effect is definitely value for money. This is the network event marketing has the charm and strength.
has been widely concerned about the event marketing what are the characteristics of excellence SEO want to simply talk about some of their own views and Views:
is the starting point of the event. Event marketing must have an event, the event must also be a certain news value of things, or is to allow the majority of Internet users concerned, and can be spread by the Internet users voluntarily. For example: public events, social hot spots, corporate crisis, entertainment news.
such as Mengniu companies use social focus of "Shenzhou launch" shape the Mengniu health, high-tech aerospace special milk image. The Shenzhou launch is the hot social public pays more and more attention, the hot events of this marketing information may be the tipping point of event marketing.
followed by event marketing channels of communication. The time of the main marketing channels such as newspapers, television, outdoor advertising, etc.. Most of the event marketing on the Internet is detonated by the forum and quickly spread. For example, "Jia Junpeng incident", through the Baidu Post Bar started hot, and then cause the news website the major portals, reproduced and spread quickly jump red network.
I feel that these successful marketing cases of events are not really a natural occurrence of some of the events are organized planning and strong implementation can be done.
then add fuel to the flames. A successful event marketing is not a flash in the pan, but there is a certain continuity, and only continue to explore new news points in order to truly create a brand. A successful event marketing is the climax of the final striking one snag after another, all the points are focused on the marketing goal, this is the perfect event marketing.
you like some network reds, first exposure and cause the attention of Internet users, public opinion attack, then the parties denied, then came again more popular things, such a sustained netizens discussion, sustained caused netizens attention, only in this way can fire.
is the relationship between events and marketing objectives. The >
although we just entered 2015 soon, but if the annual general issues today, we are not "today", but in the next year or even more long-term future, what will happen in this society.
in fact, the importance of the importance of the future development trend is not to say, and in this rapidly changing social media world, its change is particularly worthy of attention. For example, at the beginning of 2014, Facebook (natural touch of the brand through the way of paying, the brand message through Facebook platform to the user) is still very popular, and the video from the media "(Vblogger) the term has just been put forward. Just over a year, the natural touch seems to have been turned down by Sheng, and video from the media has been the use of multimedia. Looking ahead, social applications with instant messaging capabilities have made great achievements.
(image from The Drum)
in 2015 we can see the trend that has been proposed in the previous year will be further developed, and there will be new trends continue to emerge. On the whole, this year we will focus more on understanding social behavior and creating topics that people are willing to share, discuss and participate in. At the same time, the social media industry has become increasingly mature, the enterprises will also be committed to prove the value of the development of the industry.
admittedly, different areas of the market will face similar or different opportunities and challenges. We Are Social across the five continents, with a number of senior management personnel to explore an important topic to explore the social marketing of the 2015 will go.
digital economy is no longer fresh for us, the pace of its rapid development of enterprises still have a significant impact – such as the current 90% of the world’s data are generated in recent years. Major brands are increasingly aware that to survive in this data-driven marketing competition, can not rely on a one-time event, but to continue to tell the story for the user.
at this level, simply create content has been far from enough in the market based, we have to combine the social platform content management tools to optimize our content output. However, despite the social platform, we are still difficult to attract the attention of one hundred percent users. "Continuous" (continuous partial attention out of state) has become the user (including marketing itself) of normal life in people’s communication channels under the diversified, unable to concentrate through a single channel to communicate with people, and people fear alone, and rarely willing to abandon a channel. Therefore, how to get a big problem for users.
In addition to
, future content generation will need to take full account of the surrounding environment
has done more than a year since the media, harvest a lot, but also understand a lot. In order to help more novice from the media, the Shao Lianhu blog this year’s operations from the media experience to share with everyone.
Baidu Encyclopedia for the definition of the media:
media (English Name: We Media) is also called "citizen media" or "personal media", is a private, civilian, generalization, independent of the communicators, with modern electronic means, in general, not specific to the new media most of the single individual or a specific delivery specification and the non normative information. Since the media platform includes: blog, micro-blog, WeChat, Baidu official post bar, forums, /BBS and other online communities.
Shao Lianhu for understanding from the media:
from the media, these three words I seem to know at the beginning of this year, what is the meaning of it? I know I was starting to do the blog from the media, because to see Lu Songsong blog. Thus, the blog began to be more than the media, a grasp of a lot. Moreover, there are many blog navigation, we can find a lot of blog from the media. Most of them are based on personal blog, or in the third party platform to establish the blog we all call the blog from the media.
blog after the fire, from the media, since the star of these two words also began to fire up, appear in the major platforms. For example, the use of QQ space to do from the media we call the QQ space from the media, the use of micro-blog to do from the media we call them micro-blog from the media, the use of WeChat from the media we call WeChat media. In fact, no matter what platform they use from the media, most of them are the use of personal platform and operation.
There are a lot of
, since the media forms such as, some from the media broke the electricity supplier information, like micro-blog @ Gong Wenxiang is a well-known micro-blog from the media. There are blogs from the media, such as Lu Songsong blog is broke some of the webmaster information, small business information, etc.. There are some news from the media, such as Baidu, there are hundreds of. There are from the media is to sell products, like I have to use a QQ space QQ space to sell honey from the media.
summary: since the media, is the individual as the center, the use of a platform to show themselves or focus on a particular industry, a field. Use their own resources, their own technology to share information with the user. There are two relationships, one is yourself, one is the platform, one is the fans, the combination of these three.
from the media easily into the three errors:
from the media what some users believe that the media is to write the original article, some users believe that the media is free to share their knowledge, some users believe that the media is doing traffic. If so, it will be difficult to develop from the media. Below, Shao Lianhu blog and we analyze these three errors.
1, since the media is to write the original article
from media >
Mid Autumn Festival is bright.
two weeks later today, is the annual mid autumn festival. When approaching this day, not only the "Moonlight", those who hope to reunite with their families, good welfare enterprises and the moon cake, moon cake manufacturers and media have also started a new attempt to have. So how do we sell moon cake?
case 1: logical thinking.
China’s most fire from the media, video talk show. Luo Ji thinking is the economic route to fans, in the name of true love to sell moon cake, sales channels mainly WeChat. At present, the online data is: since the July 18th launch of the special love for the moon, as of 20, the highest cumulative receiving only 70 boxes, twenty total add up to no more than 700 boxes, presumably should be in the total sales of about 1000 boxes, a box of moon cake priced at 199 yuan, the total sales of around 200 thousand.
case 2: gorgeous moon cake.
has a history of 20 years of traditional food companies, China’s moon cake festival, famous brand moon cake". Gorgeous moon cake moon cake selling ideas are: to sell moon cake in a creative way, from the channel, marketing, product three angles to embrace the Internet, so that moon cake will speak. Its price ranging from 128~200 yuan, and its products have a two-dimensional code, you receive the moon cake at the same time, scan two-dimensional code, enter the moon cake box designated 12 bit code, but also to see the blessing of friends and relatives. At present, the gorgeous moon cake marketing is very successful, its homemade video on-line 2 days will break million clicks.
case 3: Daoxiang moon cake.
and gorgeous, like Chinese traditional moon cake manufacturers. Daoxiang moon cake manufacturers on behalf of the majority, the lack of effective ideas, most are "creative packaging" and "customized" route, route, on the packaging and customization efforts, the sales channel is still the traditional supermarket channel: in the supermarket showcase counters, prices ranging from 100 to 200 yuan, and the opening of large group purchase route. At present, most of the traditional moon cake manufacturers are not optimistic about the retail, only for the enterprise to bulk sales moon cake.
case 4: horse horse.
: horse horse horse open class speaker, eima communication chief male public relations, edge media, social marketing "wet person". The black horse horse selling moon cake idea is: "you have to buy moon cake anyway, than to buy customized cakes". Dark horse custom moon cake price is 128 yuan, and other major brands of moon cake prices, the way to buy WeChat’s micro shop. Dark horse WeChat public number of science and technology industry, the size of the fans about three, and the total number of individual WeChat friends will not exceed 5000.
people from the media through their own fans effect selling cakes, horse horse fans and influence than the logic of thinking, but the effort is small, the harvest may be greater, the main reason is: 1, 2, and craftsmen cooperation; only to give fans a location >
by the end of 2009, there are 130 10000 BBS…. through various Internet > rectification;… BBS.. but at least there should be a hundreds of thousands of >…… these years, although a variety of fashion constantly.. video, blog, SNS…, MB… BBS…… once the leader on the Tianya gradually wood cat the original thunder > BBS….. But wood has still disappeared….. From the domestic Internet and vertical momentum and localization of MS is better.
a few days ago in micro-blog sent a BBS on micro-blog caused some friends to discuss and recall……
is the first BBS friend asked what time is there, search more official statement is: May 1994, the National Research Center for Intelligent Computing on Dawning BBS station, this is the first BBS station, China.
later thought, it should be earlier, more simple version should come out. Check some information, indeed, as early as 1991, the initial prototype of BBS – 1991 in Beijing set up the "China Roy Great Wall Railway Station" has become the construction of FidoNet system in accordance with the earliest BBS exchange system, then BBS is called PCBBS.
in so doing, the forum of /BBS at home and there are actually 20 years, unfortunately, did not seem to hear too much to celebrate 20 years sound; perhaps this is just unofficial algorithm, more may have to wait until 2014 to commemorate… .
so there is this blog post, in order to commemorate this text belongs to me, our forum /BBS for twenty years, from the Internet to collect some of the forum /BBS memorabilia – (source network)
—–BBS development yearbook
1991: Beijing set up the "Chinese Roy Great Wall Railway Station" become the exchange system in accordance with the FidoNet system of the construction of the first BBS, then BBS is called PCBBS
1994: China’s first Internet BBS – Dawn BBS on-line
1995: in February, Ma Huateng established the Shenzhen station;
Qiu Baijun set up the "West" BBS station in Zhuhai, Lei Jun set up the "West Point" in Beijing, Guangzhou, a company called ISP Feijie to provide BBS services, four, the establishment of the forum
1997: mop.com NetEase was established, the BBS line, Jiaxing forum was born
1998: Xicihutong set up free ABC popular
, western horizon line
2000: Kay >
] WeChat news billion state power spawned one after the "micro" Zibei products, both WeChat official control, there are third party developers trader. But perhaps the richness of the Chinese language is not enough, WeChat electricity suppliers are more and more similar nouns, and even hit the name". The day before the billion state power network common nouns about WeChat electricity supplier industry, disposable clarify 11 "micro" Zibei this silly points not clear.
Tencent electricity supplier’s Micro life division, is an important part of Tencent O2O business electricity supplier, it is also based on the birth of the first WeChat electricity supplier related business. Twitter Life is aimed at the life service business line, the main products are Twitter Life membership card, to help businesses (retail, catering, business platform etc.) attract new members from WeChat, and the old member entity card binding.
this business has been high hopes for the electricity supplier Tencent, by the end of 2012, Tencent acquired a membership card marketing business card, was considered to be an important step in the integration of micro life. However, sources said that since May this year, Tencent dissolved electricity supplier company, after the establishment of WeChat division, micro life business has been incorporated into the WeChat division.
Tencent electricity supplier O2O business another important business, has also been incorporated into the WeChat division. The most popular micro shopping case and bestseller fashion group cooperation by Tencent to develop WeChat mall system, bestseller fashion group (including VERO MODA, ONLY, JACK&JONES and other brands) to provide goods and services to support customer service, online and offline integration shopping experience.
WeChat select merchandise
my bank card channel under the online shopping area, the earliest by the easy fast network exclusive supply, to "select" "sale" as the main selling point, focusing on food, digital, home appliances, a nursing home this four categories of sales, supply later gradually extended to the Tencent’s QQ online shopping platform the.
After the merger of Tencent
electricity supplier Jingdong, this channel has become the Jingdong’s field, began to gradually introduce Jingdong platform (including proprietary and POP) of the massive commodity. Jingdong in the entrance of WeChat is actually copied the contents of this channel.
based on the number of merchants WeChat public shopping mall, usually by the merchants themselves or with the help of third party developers to complete. Users click on the public number related custom menu can enter the micro mall, online shopping, payment support including Alipay, WeChat, bank payment etc.. But in February this year, Alipay completely stop WeChat merchant platform >
sina science and technology news on June 18th morning news, the official website of the public comment (www.dianping.com) and App in the evening of this unusual. After the failure of the official website to open and jump to Tmall’s 6.18 big promotion page, and the public comment App can not refresh at the same time. Public comment, said the site is due to the failure of the public domain name domain name registration loopholes, the official is to fix the problem.
aspects of public comment responded that the company is currently ruled out domain name failure, this failure will not cause any impact on the site’s user information security.
today around 23 o’clock in the evening, a lot of sina micro-blog users said the official website of the public comment can not be opened. Today morning, sina science and technology found that the official website of the public comment is still not properly resolved, the official website after the jump out of the prompt box, prompt box to write the words "hacked by Helen" and left a QQ. After the prompt box, the site eventually jump to Tmall’s 6.18 big promotion page. At the same time, the public comment App can not refresh.
aspects of public comment, said the site is due to the failure of the public comment domain name service provider "new network" loopholes, leading to resolve the network fault and was turned to Tmall. As of press time, the public comment on this fault has not been ruled out.
below for public comment official response:
domain name registrar because of loopholes in the system, resulting in the public comment on the domain name pointing errors, which will not cause any other public comment on the impact of information security, the majority of users can rest assured. At present, the public comment is trying to contact the domain name registrar as soon as possible to repair vulnerabilities, so as to restore the correct direction of public comment domain name as soon as possible. (Li Yun)
A5 business network (admin5.com) September 13th morning news, a year and a half of the Nora jurisprudence case verdicts today, our executives have pleaded guilty in court, including Wang Xin, jailed in three years and six months, fined 1 million; other defendants were sentenced to make the following: Zhang Kedong in three years and three months, and fined five hundred thousand yuan; Wu Ming in three years and three months. Fined three hundred thousand yuan; Niu Wen was sentenced to three years imprisonment and fined two hundred thousand yuan. Nora fined a total of ten million yuan.
Beijing Haidian court verdict:
The following is the full court of Beijing Haidian court sentencing process:
new railway ticketing system cost over 300 million
every reporter Li Wenyi from Chengdu, Beijing,,
for online "hard to get a vote" situation has not changed, the public was derided as "a magical site" Chinese railway customer service center 12306.cn in widespread criticism in the sound of the ticket system began to seek change.
according to the Ministry of Railways at the beginning of the September statement, a new generation of Railway Ticketing and reservation system (hereinafter referred to as the new ticket system) construction will last for more than 3 years, completed a project task, will be before the end of this year by the end of 2015, the entire project is completed.
With the original
system without bidding, start a new system to start construction in early September this year, the first phase of the project to open tender in two months ago, the Taiji Computer Corp (hereinafter referred to as the 002368, SZ, Tai Chi shares) a successful bid to 199 million yuan.
199 million yuan immediately detonated users on the system have Tucao, high investment funds and online booking crash user experience is the key point of the dispute.
the "daily economic news" reporter found that 199 million yuan is not a new generation of ticket system projects a total, another listed company shares the same side (600100, SH) to get another 130 million yuan contract.
China academician, Academy of engineering of national railway construction consultant Wang Mengshu to the "daily economic news" reporter said, the Ministry of Railways and the shares of Tai Chi for its long-standing cooperation, certain business of ticket system, the bid will be not at all surprising. These costs include the maintenance of the original system, as well as the cost of research and development of new products, should be more reasonable."
after the upgrade is still hard to get a vote of
since 2012 the beginning of the spring, the railway ticket sale started the "three pronged" history, consisting of the real name ticket system, the Internet and telephone booking ticket booking, together form a more convenient booking channel than in the past.
but not long after, the online booking system overwhelmed during the peak period of day up to hundreds of millions of people to visit, the new ticketing channels into the embarrassing situation, provoke a whimper.
in the face of public doubt, the railway system for the purchase of this system is the attitude of the lack of recognition, efforts to improve." Recently, the reporter login 12306 website, the above shows: the recent ticketing system upgrade.
according to the Beijing Railway Bureau official told the media that, after this upgrade, the biggest change is to reduce the instantaneous pressure site submit orders, increase the order queue function.
upgrade, 12306 online booking system is no longer a crash, but the new