Day: March 4, 2017
as WeChat operation for us, we want to increase our own fans don’t just rely on external promotion, in fact we have an important way, this way for our new number effect is not much, but the amount of thousands of fans for you, then the impact will be great in this way, WeChat is our content. We know that there are many ways to find content, but many of us are looking for ways to compare the content of a single. The way I look for content is limited.
we say all marketing can not be separated from the content, WeChat public number is also true. Before I wrote the content is how to find our material and material importance, so I’m going to talk about how to find the explosion today, to day up hundreds of fans, here involves how we find the group burst, and we need to choose those things which the explosion, which can achieve high content the purpose of the forward. In fact, we want to achieve up to hundreds of thousands of words, we need is to share high forwarding, the only way to expand the exposure rate.
We want to search for the
or the explosion today so we not only through WeChat search public number, and the third party software, rely on these to find the contents are has been got, so we can not reach the content delivery timeliness, first of all, we need to do is we need to find the most "new information content:
1 Baidu http://top.baidu.com
we through the Baidu Fengyun list, you can find a lot of popular content, such as:
we know that the last two days the news forum fire is the Chengdu female driver was playing video, then we need to put these popular content push in their headlines, thus increasing the exposure rate. We know that the recent fire is relatively old after dinner, this film made a series of articles, what old Bi’s words, the old Bi has a new job, this depends on the key words are of the old Bi hot topic in a series of articles, such a large amount of reading. Like Chengdu, like the driver, yesterday also triggered from hit to be beaten! Chengdu female driver to open the room 86 times after the period are calculated out, as shown in:
we see, read the headlines in general is only ten thousand or twenty thousand, but today because of the content, the amount of reading reached more than 50 thousand, so we analyze the content of why there is such a large amount of reading, the main reason is the social impact, as well as through forwarding share, obtained a number of new fans, so we you can rely on the content to bring hundreds of fans is not a problem, for such a large growth, thousands of fans are also possible.
2 major forum
first issue: about CMO and CEO
1, you have been a topic of debate in CMO and CEO, qualified CMO you should have what qualities and skills? How to be a good CMO
I participated in the two days before such a meeting, which is related to management, but not so much relationship with marketing.
I think a CMO is at least a partner level, not a marketing director or marketing manager. Not only to do promotion, dissemination and other things, he should be a senior manager to see the company’s perspective. Then the company is all his affairs, including the production of what products, how to meet the consumers, then what channels, what is my plan this year, the company’s strategy, he actually should be involved.
opened the business school inside, Kotler wrote the classic textbook "marketing", very clear about what the marketing people do. The earliest time to do market research, to understand the needs of consumers in accordance with the requirements of the product design and research and development recommendations to the recommendations, and then develop a price strategy to find the marketing channels, and then do promotion. Based on the closed loop marketing, but also to do after sales investigation, customer relations, how to improve the product. 4P theory, the first P is Product, rather than Promotion.
startups have a lot of CEO, CTO, CMO, in most cases may be the three of you. In fact, there is no need, when the start-up is called business, do things on the line.
2, you in the storm as a creative partner (including CMO), will talk about in the time when Party A and Party B responsibility in service, feel
feels not quite, my earliest in Ogilvy, later went to the blue label, has been in the position of Party B. Then I left the label to the business, in fact I am a person, you can think of me as a marketing manager. There are too many factors associated with marketing results. For example, we do online education, the impact of factors such as the visibility of the teacher. Then you have the ability to find a more powerful teacher. We cooperate with Wang Lifen quality rice network, find Yu Minhong and Li Wanqiang millet. Registration of many people, this is not the result of marketing, is the result of the operation, not to say how good our Idea, poster creative how good.
do when the storm mirror, you will find more problems. Prior to do this simple product is very simple, we do not do it for half a year, on the first party to do a hardware when you find it really difficult. My recent experience is that the supply chain, quality control and so on with the business of these things is too complicated.
at the time of Party B, we only care about how much money the customer in the advertising company, whether good ideas. But what is the biggest problem with advertising companies
09 years I just contact network promotion, had heard of Taobao, also go a little understanding, if at that time if they work hard to understand the Taobao off that piece, may also earn a lot of money, I still can not contact, though, because there is no clue later to give up! The second year is the end of 2010, when Taobao is hot off a lot of friends are in the Taobao customer commission, I also look jealous, then began to study Taobao customers, toss a lot, spent a lot of time, and finally give up! Because after a period of time, found that pay with the harvest is not proportional, but many people do, do Taobao customers but also because of this, so many people give up halfway.
public platform online, many webmaster in website hangs WeChat two-dimensional code, I am no exception, and in the registration website hangs WeChat two-dimensional code, there are a lot of friends to promote the public number every day, did not go to study the use of WeChat, WeChat does not know the spread of power, then one after another see a lot of reports that WeChat platform can make money, one day earn hundreds of thousands of tens of thousands a day, many fans like myself, and was attracted by. Although some exaggeration, but I believe these reports will certainly There are plenty of people who make money out of thin air. So I think, although now WeChat public platform has fire can’t fire, after all can do the Internet for so many years, if go to business or take care of should be harvested, so spend a few hours planning, according to the resources around them, and their own interest, experience, do micro signal photography.
is the first self introduction, my name is dust in the wind, the original founder of the SEO school, also Changsha Tourism Bureau contributing photographer nipic, photographers, photographers oak photography net. So I have some resources, coupled with their own interests, so it is not difficult to operate a photographic micro signal. At the beginning of June, micro signal is officially launched, every day in addition to go out taking pictures, take the time to take care of the website, then promotion update micro signal, the following is the detailed data of the micro signal in mid June figure. Before seen a lot of articles that day with hundreds of thousands of fans, and then focus on his micro signal and found not to write the same, visits each article only a few dozen, does not meet the common sense, no matter whether your fans is accurate, if there are tens of thousands of fans, such as low traffic? Only! That is the release of the PS is the number of fans. Back to the topic, the following share how I plus 200+ fan
this is the detailed signal data figure
1, post forum to promote
said here, Post Bar Promotion Forum promotion is not for you to look for a needle in the ocean like, should be targeted, such as photography, micro signal, it will have to find Post Bar, photography Photography Forum. The promotion of the method is very simple, the promotion of the signature, trumpet promotion, soft Wen promotion, etc..
2, email marketing
outdoor micro signal
brand, is the most common form of posters, the same color of the poster is also the most difficult to do. A good creative posters, often give people a feeling of sympathy. The quality of a good poster depends on a variety of factors: creativity, brain holes, or design techniques. Today, by the UC recently released several groups of posters, analysis to enhance the poster force and creative skills.
brand communication mood, according to the scene to set
– offline airport edition
different scenarios, the style of the poster design should be consistent. Take the terminal poster, the design style is best to create a sense of travel.
(content officer hard wide poster – Airport Edition)
this airport poster background, chose this mountain and sky can make to the person infinite longing picture, from the lofty place overlooking the angle, yet to take off people as to the cloud.
This group of
poster elements more text, image elements and partial information intensive, so choose to use bright yellow and white to highlight the main information. The hands of the characters and parallel eyes, so that the audience will naturally focus on the central line of sight.
The background color of the night sky blue sky, purple
selection and color, high brightness in the airport, the visual effect is better. Deep quiet color can excess light diluted environment, and can alleviate the anxiety of waiting. The same as the Gao Xiaosong version of toyama.
The use of
synthesis technique, easy in the poster. People around the globe and bookshelves, astronauts, these elements show curiosity and desire to explore, with channel attribute this preference of the high-end crowd at the airport.
The essence of
synthesis lies in the unity and harmony of the elements.
– web version
for the spread of Internet attitude posters, design ideas and different. The same is Kevin Tsai, handwriting style in the personality presented with more sex, and then use the line box this popular and classic method, the copy will be isolated from the screen, the overall partial minimalist.
(content officer attitude poster)
if you are careful, can also be seen from the degree of harmony, the vertical line frame length and the ratio of the height of full page poster is the golden ratio, the eternal beauty of mathematics.
1 Ling network
investors: laterite venture fund collar vote, zijiangqiye with cast
investment amount: 50 million yuan
recently, Mai Ling network completed nearly 50 million yuan A round of financing, by the Shenzhen Venture Capital Group and its laterite venture fund led A shares, packaging and printing industry leading companies with investment zijiangqiye.
investment amount: one million yuan
recently learned, Gaga millions of angel round of financing, by individual investment. Learn APP Gaga is the education and training institutions of a connected area, designed for 0-15 years old children and their parents to provide agency information screening appointments, and parental communication course group purchase 020 e-commerce platform.
3 Pea Princess
: orld Innovation Lab capital lead investor, Itochu, intime capital, Tao Yun investment capital with
investment amount: $26 million
focuses on the day Amoy cross-border Pea Princess announced B $26 million round of financing, by one of Japan’s biggest VC World Innovation Lab lead investor, Itochu, intime capital, investment capital with Tao yun.
4 together print
Investment: Sovereign capital and panmao venture capital lead investor, angel investor Cai Jingzhong with the cast of
investment amount: 10 million yuan
B2B printing enterprise "India" to get ten million yuan Pre-A round of financing, by the sovereign capital and venture capital panmao (steel’s network) lead investor, angel investor Cai Jingzhong with the vote.
5 search bud
investors: U.S. star group, Southern China, a leading group of chemical fiber group, the original investor zero or one capital, innovation and investment in the workplace with Wu Xiaoguang cast
investment amount: 10 million yuan
recently, the fabric B2B platform "search bud" announced the completion of the tens of millions of RMB A and A+ round of financing, the star group, Southern China chemical fiber group led zero or one party, the original investment capital, innovation works and investor Wu Xiaoguang with the vote.
6 shop interconnection
Investment: China Everbright Chinese Ruihua Opportunity Fund led the vanguard group, with the cast of
investment amount: 700 million yuan
store Internet announced today in Beijing by Chinese Opportunity Fund led Everbright Ruihua, pioneer group with 700 million yuan investment in B round of financing, and Ping An Bank, Beiqi new energy enterprises in supply.
I have said that for the enterprise website to promote the marketing of hard technology, the optimization of the enterprise site to a certain extent, it is necessary to come out from the corporate website, to promote other platforms.
(a) to promote the relevant industry website platform
promotion in the industry on the site more targeted audience is concerned, this industry is all users, potential customers in the industry website users are having professional knowledge of the product, in this website for marketing to get potential customers need to use professional knowledge to communicate with them, often participate in they discussed some practical, often published articles, through the accumulation of time, the brand image of the enterprise is deeply the user’s heart, the formation of brand effect.
(two) to promote trade platform
in the promotion of trade website, direct contact with the buyers, user oriented professional level is uneven, and most of them have related knowledge, people who promotion means, who provide information to meet the needs of users, who will be able to evoke potential customers desire to buy.
For the promotion of
on these sites, the use of evaluation can often release some products, and the use of new product experience, allowing users to fully understand the characteristics of products, and also can write some practical articles to the user, allowing users to accept the company’s products and the company when communicating with you brand.
article from the http://www.lvcv.cn Ling Yu villas, please keep the source.
talk about my views on enterprise website marketing (I)
how to do a good job of local websites, is related to the development of local web site, let us explore the following direction
1, QQ group promotion
I said here is the local website, QQ does a very good way, how do you say? 2 a webmaster in local QQ group to see today. All 2 of them are local forum webmaster, but their propaganda is completely different aspects of.
is a news reporter, and the other is a game player. In the group, I have never seen the game player about his site, today I just ask, who is standing in this group, he immediately run out, I can say is we in this. The group for 1 years, often chat, but not heard him say, he has a forum, and another station, he is a journalist, every day he can collect new material, and it is the original. He also adhere to the daily connections in the group (XX, today the XX, then took his forum connection), what happened to our city? I am unable to restrain the emotions up, also brought him a IP, they visited the forum that everyone should know about
2, word of mouth
In fact, the local
site reputation propaganda effect to achieve the best! How is your site for the user experience, the content is original, if the user does not love you ‘? If a site is a open sky advertising, you are introduced to your friends? So, website, user experience, and original, is a way to build the reputation of the
3, targeted publicity
‘s advertising, has received the majority of BS users, we can change a way to publicize the specific publicity, you get to see what the local website (think of yourself, if your site is the content of the post to the commercial advertising, not much use!)
wrote so many ` ` tired! Tomorrow then write.. hehe! Looking forward to learn more about
marketing year after year, especially this year, more tricks. Excellent letter second-hand car ho throw 30 million seconds of advertising to 60, crazy brainwashing advertising not only brings a powerful visual impact, which is not a small mental shock. The phrase "on the last excellent letter of second-hand car" slogan was "impressive and easy to remember," or, or open loop repeat mode Bo "extraordinary" worth mentioning, have to say, in a lively discussion of the public in excellent letter second-hand car success. Liu Yuhan believes that the excellent letter to the development of second-hand car in the second-hand car market in the spring is approaching, the second-hand car brand marketing ringing salute, worth its successful brand marketing mode on the industry.
excellent letter in March this year, second-hand car is excellent letter group launched a new B2C business brand, and now only 7 months of operation, the variety of brand marketing, catapulted the phenomenon of well-known brands, to create a brand marketing miracle. I’m afraid not so successful by 30 million, 60 seconds will be able to explain such figures, the correct interpretation of excellent letter second-hand car brand marketing is not only to enhance a second-hand car industry promotion, is to break the siege of a new brand of industry is very good reference. To this end, the Yu from four aspects of excellent letter of second-hand car brand marketing value.
first of all, from the second-hand car market in recent years of development, from Beijing since June 2011 to achieve the second-hand car trading and new car transaction the ratio of one to one relationship, means that the market began to enter the mature stage. According to the "China second-hand car e-commerce Stock Market Research Report on the first half of 2015" show: the first half of 2015, China second-hand car business platform overall trading volume of 478 thousand cars, 139% year-on-year growth in the first half of 2014, according to industry estimates, the second half of the second-hand car trading volume this year will continue to go after the new car trading volume, and the trading of second-hand car at the end of the year is expected to exceed 10 million units, China second-hand car market ushered in a faster and greater development speed. It can be seen that the excellent letter of second-hand car is not unreasonable ", the development of the market Hyun nouveau riche" but saw steady win. The development of mature market and great potential for development, provide a strong guarantee for the rise of a new brand.
secondly, the time is ripe for marketing, then choose what platform of communication, how to spread is the next question to be considered. It is reported that the "The Voice of China" national network in the fourth quarter finals ratings of nearly 3%, while the third quarter finals of the national network ratings 2.48%, the second quarter finals of the national network ratings 2.31%, this also created a finals record ratings, excellent letter of second-hand car choice ratings Changhong "China good voice", for brands the ratings, largely representing the exposure rate. In addition, the brainwashed 60 seconds advertising dominated the mainstream TV, Internet and mobile terminal, to "The Voice of China Xianshengduoren", to show all the media coverage of the smooth realization of the brand of blasting. The role of TV, network and mobile terminals in the three major media is immeasurable.
it is understood that the sea Amoy business snacks "shopping spree" has been completed ten million yuan level Angel round of financing this month, the joint injection by Mr. Wu Kezhong, chairman of the advantages of capital and other personal capital. Funds will be mainly used in team expansion, supply chain layout, and the cultivation of seed users.
cross-border electricity supplier development so far, the competition has been emphasized on diapers, milk and other goods goods gradually transferred to the explosion of the long tail of non-standard. The reason lies in the Red Sea, the majority of the head of the commodity has been the lack of sufficient profit margins; and clothing, snacks, pet supplies and other emerging categories in the supply chain and the price has greater room for negotiation. We say this "shopping spree", do is the vertical snacks category of sea Amoy business, but stressed that "Weihuo" ideas.
founder Zou Tao told the 36 krypton, is optimistic about the sea Amoy snacks in this direction, mainly has the following considerations:
frequent domestic food safety scandals, giving consumers a stronger motivation for imported food purchases;
compared to cosmetics, shoes, bags and other categories, the price difference between domestic and foreign snacks, the user is relatively easy to accept;
food brand awareness of the public is relatively low, people in the purchase of snacks when the general will not be specific to a brand, user education costs.
but in fact, and the "shopping spree" have similar views and a lot of game player. And do not say "shop No. 1" old players, the whole category of sea Amoy game player such as "little red book" and "NetEase have added a koala snacks section, but also locate the sea Amoy business delicacy" Princess "shortly before the burst of tens of millions of yuan A round of financing sources.
compared to "shopping spree on positioning is different, they choose to cut from a poop ring, the main concept of" more than half of the electricity supplier. And to explain more than half of the electricity supplier, the first need to do a simple introduction to the traditional mode of snack flow:
in the past, the market operation, foreign food shelves in China before the supermarket will flow through the importer Dealers – retailers three ring. Due to the problem related to the shelf life of food, the general shelf life of more than half of the retailers will return to traders. These returned snacks tend to be local goods at very low purchase price, and then sold to the wedding market, cafeteria, factories and other closed channels. Usually an import price in about 10 of the goods, the price recovery period after more than half of the goods in the 1~2 dollars. The price is based on the "cliff" attitude to fall.
want to be "shopping spree", is an online version of the direct 2C goods. But the platform would set the sale price according to the schedule and fresh goods, to digest these "flash purchase form more than half of the product".
framework, "the amount of orders a shopping spree".