Day: March 2, 2017
an interesting phenomenon, some sell 3C goods stores, because more and more difficult to store the burden of rent increases every year, so more and more concentrated to the taobao.com phenomenon, this phenomenon has spread over the years, and some engaged in B2C business, recently faced portal advertising media advertising show up the price pressure also began to face more and more input-output disproportionate dilemma.
entity with virtual are facing the same situation, the flow of people is the key point in which they grow, and to the flow of people has cost more and more is also high, this has become a disguised barriers to entry, resulting in no sufficient funds preferred to face the pressure of survival, the burn will also eat slowly disappear, after all, the short-term can bring scale as a stage of KPI, but the long term is to return to the fundamentals, especially once listed, facing greater performance pressure challenges, not always doing business at a loss, the performance of the stock price is a big challenge.
to solve this problem, the recent succession with some friends to do the electricity supplier industry in-depth exchanges, and almost hear one voice, some on the table have set up business electricity supplier layout of social media and community members, it is not only Sina micro-blog, renren.com social networking sites such as business, which has is not new, but further, some electricity providers began to build their own community website, hope to establish their own fixed and loyal members of the foundation, and started to recruit talents and team in this area.
this really fulfilled e-commerce will follow the social direction of electronic commerce in foreign countries, also how much some successful experiences, although some people interpret this is Yiwofeng behavior, and questioned the electricity supplier with low price competition is still the way to attract users, but in the face of this group of the internet no loyalty the user, but I’m not so pessimistic, I think the members of the Human effort is the decisive factor. is absolutely necessary, business, the key lies in the depth and detail of the membership management.
indeed, many electricity providers do only the most superficial layer, for example with some SNS posted button in the commodity description page, then according to different season, introducing different special offer goods, let users active sharing. It belongs to the wide net, decisive battle in the station; but the effect of this is not a matter of fact, there are many cheap goods to compete on the Internet, how can people take the initiative to do so, and even in the Sina micro-blog platform to see the special information related to be posted here, how many people are willing to click? Most people believe that this is a deliberate operation advertising intent.
A small part of the
, this approach is only for members of the community management, and its value lies in the exposure of information, like a poster everywhere, such information, as a small advertising posters bulletin, the user may even look will not, so if you only to achieve this level, then it was posted out, the wording.
with the rapid development of the Internet era, personal webmaster website promotion more and more difficult now many people do not know how to become a network push hands
1, soft Wen promotion. Soft Wen promotion is the promotion of the network magic hands, but also the essence and core of soft advertising. Today, hard advertising has been gradually accepted by people in recent years, soft advertising and event hype burst out of the power to make you wonder. One event to build out a brand shops and let people know the truth: now, do not want to first sell what, but to how to make a good first super brand, psychological each have a hand is how to combine the background concepts for a successful speculation, including news portal and forum speculation speculation, the second is what kind of industry for what kind of marketing, what kind of soft creation and consumer psychology can achieve a good advertising effect.
2, SEO and search engine promotion. In July 16th, CNNIC (China Internet Network Information Center) released the "twenty-fourth Chinese Internet development statistics report", the report shows that the scale of China’s Internet users reached 338 million in the first half of this year, continues to lead the global Internet; as of June 2009, 69.4% of Internet users use search engines. It can be seen that the network of all the world’s industries in all the sites are not related to the search engine can not be separated by the search engine constraints, which stems from people’s dependence on search engines. Baidu in China to 65.8% market share ahead of other competitors. Network push hand must be familiar with SEO technology and Baidu promotion process, price, effect, keyword selection and effect evaluation.
3, blog promotion. The blog promotion is the most common, but generally do new friends most commonly used at present, the domestic general portal website basically can blog, free resources, who want to take advantage of, but for this I have engaged in the industry, to effect of blog content can quickly be included Baidu, Google etc. the search engine, which is a two increase in the chain, can bring some useful traffic, so the blog choice is very quickly in the search engine to achieve the effect is the best, here, according to my half try effect, analyze the effect of Search Pro resistance domestic mainstream portal site blog engine.
4, Q & a promotion. In a large knowledge quiz website such as Baidu know, YAHOO knowledge hall, in Soso Ask the answer and their content related issues, and then add their own links in question to publicity website. Generally speaking, if you just write on a web site, this answer is very difficult to do not adopt, so some owners will use some compromise, such as their website cleverly integrated into the answer, let the user interested in opening the website; or a partial answer, behind to provide their own web site. And the webmaster can register multiple username, question and answer, and then answer as the best answer. For example, "what website online movie speed >
content entrepreneurship came to modern times
The concept of "
Chinese Internet into the second half" is from the media, between cannot do without a vested interest is the tacit understanding that this relationship is not echoed each other, in order to illustrate there lies the composition, on the contrary, they may be used in a harmful way to the lowest, discouraging those still emerging challenger overweeningly ambitious.
over the past few years, there are often a sound criticism of so-called "phenomenal application" until even the flower briefly as the broad-leaved epiphyllum, 2016 flower briefly as the broad-leaved epiphyllum don’t exist in the past, people only remember that not reliable but imagination surprise that burst time, subversion has to be quixotic and tragic, but also definitely not like now is the habitual liar label affixed.
"second half" does not mean that this need not have a pool of stagnant water — pessimistic attitude — but need to recognize that market shaping future is real, like General Electric and Westinghouse in the rules of the game are no longer competing for the common, but like Coca-Cola and Pepsi consumption in such fierce competition in the field of the story will continue.
by Hayek theory, which is the market leader for short-term reward, and solve the waste of excess production efficiency, so "BAT" have also sounded into the infrastructure of the horn, to persuade entrepreneurs and reinvent the wheel, such as open 4S stores.
seems to be with echo, originally a new generation of shoulder flow bonus content business, also began to shout "iterative" the sound, it is surprising that, in theory, supply and demand of the market is difficult to calculate the content — especially after the trend of the digital economy to break the traditional publishing routines this industry has some confusion about the logic through cost and profit formula.
2014, Zhang Yiming took the headlines today war A new force suddenly rises. web portal, and said that today’s headlines "not the media, but the mobile content search engine", if this word that reached the ears of Robin Li, will probably be dismissed as sneer: "you deserve?"
2016, late admission Baidu strong push "hard 100", to restore the lost content of fence losses, Baidu mobile phone, as the core of the mobile phone application under the flag of "comprehensive" headlines today, let Zhang Yiming to evaluate this funny scene, perhaps the only dark passage a sound mom the mentally retarded. "
this is not in the politically correct type of satire Baidu, nor to Zhuge afterwards to deify the headlines today, but the content of this commodity in the desktop Internet open environment is almost synonymous with cheap, but because the mobile Internet closed trend tends to regain Island value identity, have to say some black humor.
about "roots" and "in the second half, almost all is committed to improving the user retention time.
ZZDH Adsense navigation set up more than 2 months, there has been no exclusive site in the LOGO icon. Every time my partner let me provide web site LOGO, I was free to make LOGO site, just get a. Especially this year around the stationmaster Congress more and more, zzdh.net is also very fortunate to be many webmaster general assembly support media, but there has been no unified image of LOGO, has great influence on the ZZDH webmaster navigation brand promotion.
before the "Anhui Internet webmaster General Assembly alliance" and "Shanghai 2009 small site Cultural Festival" and the recent upcoming January 10th "Chongqing website alliance 2008 Annual Conference" ZZDH webmaster navigation is the support media or guest Co, have the honor to and laggards, Chinaz, stationmaster net and other well-known webmaster site in a column. But because LOGO is not uniform, although marked by ZZDH in multiple activities page webmaster conferences and activities at the scene of the LOGO, but because LOGO are constantly changing, may leave the impression to the webmaster friends, like to see certain "webmaster navigation" but because of a change in LOGO and change, do not remember whether it is the same site. The following figure, in which the two general meeting of the different LOGO.
in the "Anhui Internet Alliance webmaster general assembly to use LOGO
in the "Chongqing 2008 annual meeting website alliance" the use of LOGO
because they do not art, there is no suitable friends around to help design. So the first thought of the release of the task through the Witkey website, and pay for production. In order to catch up with the latest LOGO in the near future the owners meeting, so I was zhubajie.com released a "rush for 2 days, LOGO _ design website webmaster navigation task. Because the first attempt in Witkey, plus navigation station is not profitable, so the choice is the lowest price of 100 yuan commission.
in the LOGO task
at first I did not report much hope, I do not know how many people will be interested in such a task, and low commission, I would like to have a few submissions on the good. The results of a series of things, I have brought a lot of surprises. Through the above data, we can see, in 2 days time, there are 903 people concerned, the registration of the 51, the 76 manuscript. I did not expect such a short time, there will be 76 LOGO design submissions. The most surprising thing is that on January 4th, from the pig eight quit network, came over a lot of traffic there are hundreds of IP. Did not expect the Witkey website can not only release the task, or a place for traffic promotion. Do Witkey task, is also the Internet crowd, so through zhubajie.com over the flow, it is the target user. Feel that this 100 yuan is too cost-effective, not only eventually found the right website LOGO, but also let the ZZDH webmaster navigation free in the pig eight quit a propaganda
site is every day a geometric growth rate with the entire Internet portal, personal station, station, station enterprises like the stars of heaven, beyond count, so there is a philosopher who said, in fact, every star in the sky correspond to each site on the Internet, so how to make your site become Sirius, become the Rev. Star light shining? It needs to promote. At present, the Internet can well run website can only account for about five percent, why so many websites as many small stars? That is the promotion method is not well, let website traffic is always at a low level, a lot of people do not know the search engine with the power of how big, if able to occupy the search the engine of the top few words, then your website traffic natural can get great improvement, here we have to promote related methods to introduce
first: the choice of Web site keywords
keyword is the most important, so we give the optimization about it in the first place, the website keyword is the direction of development, also is the center, if appropriate, then your website would be a greater chance of survival and grow a lot, so the choice of keywords is very difficult to estimate? Some people think that comparison difficult, in fact there is no imagination of so difficult, as long as you choose the right keywords own development can, if you choose a business is a national, then you do not need to add to the region in front of the name of keywords, keywords can also be as concise and to the point, the future of the brand promotion, the corresponding the
effect will be better!
second: website content, technology, structure and function
we determined the site keywords, so we will be classified according to the keywords, design of the structure, if the content of the web site to do so for the whole country, the technical requirements will be more stringent, will also become more important, for the provinces can use two level domain names to be divided, so that we can improve keywords around the city to high traffic, so the number of traffic is also very amazing, keywords around the city with the website main keywords, these large classes can be achieved by calling the directory in the form of code optimization to achieve the same in accordance with the Baidu crawl the way, for the art design of the website requirements also need to attract people, website rich content to fit the actual reality, the news also need To the editor in charge of writing, write the contents according to the keywords to optimize the choice of title should be very attractive, readable content also have, don’t get out of order, to think of a way to retain the user
third: select the central business for the crowd, the subsidiary business
when we determine the key words, the website also often center business has confirmed at this time is to find relevant people to promote targeted promotion, the effect will be better, of course, in order to enrich the site to fit the tastes of different groups of people, we should choose some affiliated.
is often tied to the flow of a few verbs is cited, suck, guide, which means that the flow of people hanging in front of a piece of saliva DC meat".
"meat" is a variety of benefits, the reason why the stranger with you to establish some kind of contact to become your powder, people are looking to get more benefits from you.
drainage consists in designing proper benefits (value), and as widely as possible to let people know that you have a good.
benefits (value) of the carrier can be invisible service, can also be a real commodity, can also be a combination of intangible and physical. However, the value of your point of the letter of introduction in the current form of communication in cyberspace is nothing more than articles, audio and video three media.
expand a little, people buy goods in essence is to buy your product can give him the benefits, rather than the product itself. OK, do the groundwork, naturally derived community benefits design and promotion routines.
it goes without saying that you must have a clear idea of what you can give to others when you play the game. Comfort you, even if you do not have any expertise, at least there are money and brains, there are two things, what benefits can be designed.
is very rich in the specific routines of community drainage. But the Internet is concerned about the background, in the final analysis is the content of drainage – by writing the article is very cattle, recorded a variety of carefully designed voice and video to distribute, to attract attention. The only thing you can really do is to drive people to spread your content.
drive mode can be divided into two categories, one is to use the money to solve, the most typical is the pay promotion; the second is the so-called "free", is the common processing all kinds of dry cargo drainage.
1 build impressive value.
, such as training to do a good job in the design of curriculum training content, to share the project to be a good operating manual, the collection agent refining good gameplay, selling software ready software.
2 polishing content.
is the most commonly used text media, bragging atmosphere can use audio, felt that beauty can not be in the side can show the video at just the right which form with the kind of. Conditional, it is best to cover the whole, because the specific channel for the media is a requirement, such as the video site can not give you an article.
3 to promote your content.
in fact, whether it is paid or free promotion, is a kind of pay, there is no absolute free energy is a cost. Calculate the input-output ratio, depicting the user portrait, targeted channels to choose to give your potential customers.
Investment: Shenzhen Kai Fu Jarun investment management partnership, Huzhou Asia investment partnership, Shenzhen Jiacheng Fortis fund management partnership
investment amount: 56 million 500 thousand yuan
‘s leading internet medical service platform medical 160 announced that in November 18th to complete the C1 round of about $56 million 500 thousand increase, valuation of $1 billion 500 million. This round of financing by the Shenzhen City Kai Fu Jarun investment management partnership, Huzhou Asia investment partnership, Shenzhen Jiacheng Fortis fund management partnership jointly completed, the funds have been put in place.
2 poly logistics
investors: Shanghai, the capital of the master of the complex investment, light capital and investment
investment amount: 4 million 500 thousand yuan
November 21st, poly Paul logistics CEO Zhou Yan said, poly Paul logistics has recently obtained by the Shanghai capital master complex LED lighting capital, with investment of 4 million 500 thousand angel investment, and have all arrived, this round of financing will be mainly used for product development and market expansion team.
300 million Party cloud
investors: Chen Weixing lead cast, UMC Capital, the speed of light in China and Jingwei China with cast
investment amount: $8 million 400 thousand
enterprise file management and collaborative cloud platform, one hundred million square cloud recently announced the completion of $8 million 400 thousand A+ round of financing, by the founder of a quick taxi Chen Weixing lead cast, UMC Capital, the speed of light, and Jingwei China with the vote.
4 tour dragon network
investment amount: 10 million yuan
recently, the network is a new round of tens of millions of dragon financing, investors have not yet disclosed. Fujian Tour Network Technology Co., Ltd. was founded in May 2012, is a web game, mobile games, application development as the core, set research and development, operation, promotion as one of the integrated Internet Co.
5 met · more than
Investor: Entertainment workshop
investment amount: 2 million 750 thousand yuan
November 21st hearing, video presentation platform, in case of ·, more than 2 million 750 thousand yuan Angel round of investment, the investor for the entertainment workshop. In case of · more than to speech content base, positioning for the professionalism the elite women’s speech, expressed the hope that the founder can share the mentality of these elite women, more female values correct output.
6 buy net
Abstract: for a new company, innovation but may put myself down. The risk of innovation is big? First, innovation requires a lot of money; second, innovative things need to have a gradual acceptance of the process of the user; finally, the company also needs to overcome many technical difficulties.
in the work, do not know if you have noticed a phenomenon: some leaders often put "innovation" and "fast". These words… Guazaizuibian, sounds of these words is very great glorious and correct. In the past, the vote also think that these words, even if not necessarily in every company can play a role, but often mention the company is always good.
until I read Mr. Ding Lei’s article, I realized that these words are likely to be a lot of start-up companies to a dangerous place. In this article, Mr. Ding Lei recalled his own business these years have fallen over the pit, all the way out of the experience and the unique understanding of entrepreneurship. Perhaps Mr Ding Lei’s wise remark of an experienced person can help you avoid detours.
At the beginning of
I founded NetEase in June 1997, when there were fewer than 100 thousand Internet users in china. The reason why we named NetEase, is the hope that the Internet can become easier.
When the founder of NetEase
, my ideal is after the success of oneself can have a house, a car, do not go to work on time every day, you can sleep late, money can go out to travel. So, you must not think, I was holding a great idea to start a great company, I did not have this idea.
registered a good company, we found a very small room, about 8 square meters. At that time, I was very optimistic about the development of the Internet in two directions, the first direction is the search engine; the other is a free e-mail.
want to do search engine is because there are so many websites on the Internet, so much information, so there must be an entrance, and then Chinese search engine Yahoo has no domestic, almost no other search engine. My colleagues and I spent about a month to write a search engine, later write and found a problem when the 1997 China have a total of 200 sites, this is like a person only 200 books, but to do a library, so we were very disappointed. At the same time did not earn what money.
so I’m trying to get a free mailbox. At that time, out of two ideas, one is the mailbox is bound to bring a high amount of access; another is the registration information of the mailbox is likely to become the future of e-commerce information. When I finished, a lot of people generally said that the light is not the flow of advertising revenue, e-commerce is too far away from China, you still go back and think about it.
so that was the most frustrating time, and the company has invested seven months of time and money on this product,
previous total enterprise asked me those advertising and PR agency can use 100 kinds of strategies and cases in terms of how micro-blog has value, they can make use of micro-blog how far-reaching spread in the proposal, but never told him that micro-blog could not be what to do, or what are taboo.
— or any kind of media forms, have a nature of "double-edged sword", even the TV TV structure is more simple one-way communication media, have been violated because advertising be too numerous to enumerate the audience psychological influence brand and product image of the case. Just, "micro-blog marketing" for three years in the Chinese market but who never blossom everywhere, real to tell companies, through the micro-blog marketing activities, in addition to the favorable factors, what are the boundary of the principles should be like that around twenty-second military regulations about race even as companies move out at any time around.
so there is Changchun the Infant Death Mourning stolen wilderness, SAIC Buick dealers selling cars to the classic negative case.
on the morning of March 4th, a private car stolen in Changchun, RAV4, while the car was stolen and only 2 months old baby on the back seat. After the owner of the alarm, the news spread spread on micro-blog, out of concern for a new life, making this criminal case has become almost the focus of attention of the whole network. Shanghai GM Buick dealers in Shenyang @ Liaoning Tianhe Buick at noon on March 5th (at the same time, the case has not yet clear progress, the baby is still "missing") published an occasion that Buick car product safety features of the micro-blog, also used the missing baby photos as decorative content:
in March 5th to around 8 pm, the Jilin Provincial Public Security Department announced the case results by micro-blog, the suspect Zhou Xijun confessed, he found the stolen vehicles have a baby in the back seat, parking strangled the baby and buried in the road in the snow. When the micro-blog Liaoning Tianhe Buick, is a living dead grief of friends again turned out, meaning has been completely changed, "Buick is in this life to do with marketing". And this time, and it is the nine to five enterprises staff have to work over time to work with a micro-blog account in the parking, no time to take into account the anger, controversial micro-blog content Liaoning Tianhe Buick within hours of being violent turn over time, with almost all condemning the counter "SAIC Buick" brand and Liaoning Tianhe, until the boss of Buick from the corporate headquarters of the most urgent wake up calls, then hastened to ordered his troubled micro-blog.
this is the consequences of training is not complete, can imagine, Liaoning Tianhe Buick micro-blog operators must have heard too many times, the value of micro-blog’s "teach"
[introduction] "mobile terminal", "the social network", "e-commerce", "O2O", continued hot, digital wave big data is sweeping the globe, more users put time in mobile media. About digital marketing, here we recommend 7 steps to promote the development of marketing.
a. Web design beautiful
web page is through the visual elements and the realization of information content. 94% of users attributed their refusal to visit a web site as a result of bad Web design. In fact, a good web site, in addition to all kinds of information in the most efficient and convenient way to convey to the audience, but also pay attention to the overall appearance of web design, with clear and good integrity of the page, make people browsing a happy mood.
two. Mobile website design can not be ignored
with the development of the mobile industry and accelerate the pace of life, people are increasingly dependent on mobile phones. We can not only through the mobile phone contact with friends and family, can also browse the Internet information, even when sitting in front of the computer for online shopping habits also began to transfer to the mobile phone. However, 57% of users said they would not recommend a bad design of a mobile phone website. Therefore, want to do a good job of their own brands, to promote their products, the majority of electricity providers must pay attention to the design of the mobile phone website.
. According to the development of pulse
we can often see such a scenario: when the bus, subway, and even on the toilet when you have to bring your cell phone, read novels and browse the web, etc.. Many people use fragmented time to see the phone, thanks to the emergence and application of APP. The development of mobile Internet derived a lot of convenient and practical products, APP is one of them. With the popularity of smart phones, APP is more and more popular.
according to statistics, 82% of smartphone users are spending time on the APP client. APP convenient for businesses to accumulate more users, has brought huge profits, the income of the business and future development has played a key role. In order to promote the development of digital marketing, must be closely linked to the development of pulse APP.
four.SEO optimize social effects
with the development of the Internet, SEO, that is, the rapid rise of search engine optimization. Compared with the traditional push marketing, such as e-mail, flyers, SEO has the characteristics of precision. More commercial value. According to the report, the traditional push marketing in the proportion of the exchange rate of 1.7%, while the proportion of SEO was about 14.6%, the two are almost the same as the gap between the 10. With the rapid development of SEO, the marketing market has entered a new stage of development. More and more enterprises begin to pay attention to the optimization of search engine.
five. Click on paid advertising for
PPC, that is, pay per click advertising, search engine marketing is the most common form of online advertising. >