Explore the love net profit modelCollar 99 book city premium feedback second waves at the end of the
iResearch of iResearch company shows that Chinese online dating market in recent years relatively rapid development, using a variety of online dating service users from 46 million 400 thousand in 2005 rose to 111 million 600 thousand in 2008, a CAGR of 34%. The proportion of Internet users will rise from 42% in 2005 to 60% in 2008. But in the market, by the end of 2004 the online dating market reached 127 million yuan, of which online casual dating market size of 90 million yuan, the online dating market size of 37 million yuan, the company expects that with the rapid development of Internet users and online dating, scale will be further growth in 2008 reached 991 million yuan, of which the online dating market size of 653 million yuan.
marriage dating site membership fees to collect more difficult, this is determined by two aspects, first, many members of the membership payment capacity is limited, it can not be tens of thousands of money. Two is that these members think it is not worth it, because dating dating sites can not guarantee results, and this result is affected by various factors too much, uncontrollable factors too much. Unlike other websites, such as the B2B website, as long as you pay the money and do it seriously, it’s OK to make a few small bills, and the pay and return contrast will be great. Dating sites are the lowest success rates for all member sites, so that members are hesitant to pay for it.
, wireless Internet business and business activities under the line, three modes of marriage network has become a major source of income, but still make ends meet for big spending and marriage. The development of more suitable online products is still the competition direction of love and marriage websites, but the products can be copied, and the real profit-making operation mode can not be followed.According to
Gong Haiyan said that people used to accept wedding, wedding photography and other wedding items charging model, and difficult to accept marriage before making friends to pay membership fees. From this point of view, the traditional wedding market and Internet combination may have very good results, I’m afraid it is easier to make profits than simple dating network.
in the face of so many consumer habits and price levels, everything!
in this context, Jiayuan founder and CEO Gong Haiyan said, is preparing to establish an independent wedding website, to the downstream industry in the development of marriage. It is reported that Jiayuan has registered the wedding network domain name, and began construction site.
, however, to tap the traditional wedding market, the need to integrate huge resources. With the reporter’s question, Gong Haiyan said that despite the competition to face and traditional wedding company, but still Jiayuan has its own advantages: 6 million 200 thousand registered users. "As long as we can occupy the upper reaches of the marriage market, then equal to the occupation of the wedding market."." Gong Haiyan stressed to reporters. However, Gong Haiyan also said that in advance or from the wedding intermediary to start.
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